COMING IN DECEMBER "A Must-Read
For Marketing
Professionals" Introducing a new
trade magazine for the new opportunities in African-American marketing and
media.
The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G’s “My Black is Beautiful” campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation’s top African-American ad agencies
ONYX Style magazine,
Houston’s regional black magazine, is folding
By
Joy Sewing
The Houston Chronicle (November 4, 2007) After five years of showcasing Houston's
professional African-American community, Onyx Style magazine is ceasing
publication with its November/December issue, which hits stands today .
Editor and publisher Caleen Burton-Allen says she's closing the magazine
to pursue her media relations and crisis-management consulting business.
"I've decided to put more energy into a different area. After five years,
I think it's time," she said.
The quarterly publication, which had a circulation of 75,000, featured
interviews with celebrities, profiles of homes, society news and travel
pieces.
Burton-Allen says the magazine filled a void when it debuted in November
2002. There wasn't another upscale lifestyle publication focusing on
Houston's African-American community.
"Onyx only scratched the surface," Burton-Allen said. "There are so many
profiles, events and stories to cover. Hopefully, someone will pick up the
torch."
The magazine's covers featured celebrities from Robin Givens and lifestyle
guru B. Smith to comedian Mo'nique and America's Next Top Model contestant
Nnenna, who is from Houston. They also showcased local black models. But
the most popular stories were profiles of notable homeowners such as news
anchor Jerome Gray, who revealed his talent as an artist, and jazz pianist
Joe Sample, who lives in Clear Lake.
"My goal was always to keep the magazine on a positive note," Burton-Allen
said, "to showcase us living well, giving back to the community and
empowering others. I never thought it would be so popular."
Yvette Chargois, columnist for the Houston Defender weekly newspaper, is
sad to see Onyx go.
"I loved the magazine," Chargois said. "It was a first-class publication.
It let readers into the homes and lives of people and gave us positive
images that we don't often see."
JUST 2 WEEKS
AWAY!
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- Opportunities From Editorial
- Latest Black Magazine Research
Click for more info and to register ___________________________ 13th
Annual Edition
Buying Power report shows more spending by black consumers on
'necessities'
Thanks
to economic gains in the past two years, black households across the U.S.,
especially middle-class families, are increasing their purchases of
lifestyle and leisure items.
According to the newest edition of “The Buying Power
of Black America,” there are indications that black households are feeling
more confident about making purchases that... Story continued...
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A TARGET MARKET NEWS
PUBLICATION
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