Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
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The Media Audit
The Nielsen Company
U.S. Census Bureau
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League's Marc Morial to be 'profile partner' for 2010 Census (October
28,2009) Marc H. Morial, President and CEO of the National Urban League,
has been chosen by the U.S. Census as a National Profile Partner. In
his role, he will work with the Census and create outreach strategies to
increase overall participation in the Census among African-American
communities. The Urban League is the nation's oldest and largest civil
rights organization devoted to economically and socially empowering
Part of Morial's platform as a National Profile Partner will be to
clearly demonstrate to urban communities the direct connection between
the Census, government representation and financial support. As the
leader of the National Urban League, Morial also will utilize the legacy
and the network of the venerable organization to highlight and explain
the importance of Census participation..
"The Census, which will be conducted on April 1, 2010, is about more
than a counting of the number of people living in the United States"
says Morial. "A complete and accurate census count will ensure that your
state and community get their fair share of Congressional seats,
community services and the distribution of more than $400 billion in
funds to local, state and tribal governments. Clearly, the 2010 census
is an essential tool of economic and political empowerment that we
cannot afford to ignore, especially in these tough economic times."
Communication efforts to urban communities will include flyers,
speeches, electronic mediums, events, and earned media.
In addition to his duties as a U.S. Census National Profile Partner,
Morial also was appointed chair of the U.S. Census Bureau's 2010 Census
Advisory Committee by Secretary of Commerce Gary Locke. Morial will work
with 20 other organizations and several data users to provide feedback
and advice on how to design and implement the 2010 Census. The committee
membership also includes ex officio members representing the U.S. Senate
and House of Representatives.
"Marc has extraordinary experience in working with national
organizations and advocating on behalf of diverse communities," said
Commerce Secretary Locke. "His expertise will help to ensure a complete
and accurate count during the 2010 Census."
According to the U.S. Census, as of July 1, 2007, the estimated
population of African-American residents in the United States (including
those of more than one race) was 40.7 million. At that time, African
Americans were 13.5 percent of the total U.S. population. The projected
African-American population of the United States (including those of
more than one race) for July 1, 2050, is expected to be 65.7 million, or
15 percent of the nation's total population.
"I understand that some people are skeptical of answering questions from
the government and have growing concerns about privacy" says Morial.
"But I am making this appeal for full participation in the 2010 census
because the stakes for our communities are so high. On April 1, ten
minutes to answer 10 questions could mean tens of millions of dollars
and greater empowerment for you and your community. That's an
opportunity you don't want to miss."
Established in 1910, the National Urban League is the nation's oldest
and largest community- based movement devoted to empowering African
Americans to enter the economic and social mainstream. Today, the
National Urban League, headquartered in New York City, spearheads the
non-partisan efforts of its local affiliates. There are more than 100
local affiliates of the National Urban League located in 36 states and
the District of Columbia providing direct services to more than two
million people nationwide through programs, advocacy and research.
The mission of the Urban League is to enable African Americans to secure
economic self-reliance, parity, power and civil rights. For more
information visit www.nul.org.
The 2010 Census is a count of everyone living in the United States and
is mandated by the U.S. Constitution. Census data are used to distribute
congressional seats to states and to allocate more than $300 billion in
federal funds to local, state and tribal governments each year. The 2010
Census questionnaire will be one of the shortest in history, consisting
of 10 questions and taking about 10 minutes to complete.