Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
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Chicago, IL 60604
Burrell adopts best-selling book, 'Brainwashed,' into online quiz
(October 28, 2010) In "Brainwashed: Challenging the Myth of Black
Inferiority," marketing communications pioneer Tom Burrell launched a
deprogramming movement --- challenging individuals to explore their own
levels of black inferiority conditioning. Now on Burrell has launched
the Are You Brainwashed? Quiz to spark critical discussion and open the
floodgates of black conversation.
Burrell created this provocative educational tool with award-winning
journalist Sylvester Brown, Jr., and in consultation with Dr. Ronald E.
Hall, co-author of The Color Complex. It is the next step in his mission
to raise awareness and encourage African Americans to "question,
analyze, unplug, and reprogram" themselves from media distortions and
racial stereotypes. The quiz will be posted nationally on websites and
Designed to raise consciousness about beliefs and values related to
people's levels of black inferiority conditioning, the survey uses
familiar images and thought-provoking statements to dig at the roots of
the disturbing black inferiority complex that still plagues African
Americans. Respondents are asked to evaluate a range of 40 direct
statements on a scale of strongly agree to strongly disagree. Statements
include: "If white racism ended tomorrow, the race problem in America
would be over," "Dark skin is not as beautiful as light skin," "Black
kids should hide how smart they are to avoid being bullied or told they
are acting white," and "Buying expensive or exclusive brands shows that
The survey is based on Burrell’s book, "Brainwashed," which remains an
Amazon.com African American Studies bestseller. It is featured in
Ebony's 65th anniversary list of "65 Great Books," alongside such
classics as The Mis-Education of the Negro, Beloved, Before the
Mayflower, and The Autobiography of Malcolm X.
Alfred Edmond, Jr., editor-in-chief of BlackEnterprise.com, has
commended the book and Burrell's mission: "Simply put, to have a chance
to win this propaganda war, Burrell must win a critical early
battle-getting enough black people from all walks of life to throw off
denial long enough to simply read Brainwashed. I, for one, choose to
fight by his side. If you read no other book this year, now read this."
Because race in America remains a red-hot topic, Burrell encourages
people to monitor the media. "Racism is not the issue; how we respond to
media distortions and programmed self-hatred is the issue," Burrell
says. He implores African Americans of every generation to wake up to
the very real possibility that they may have been brainwashed over the
course of their entire lives. "Taking the quiz," Burrell adds, "is one
way to take positive action so that future generations can grow up
without being blinded or blindsided."
Tom Burrell, founder and chairman emeritus of Burrell Communications,
and Advertising Hall of Fame inductee, is credited with revolutionizing
the image of African Americans in television and changing the face of
American advertising. His award-winning work promoted positive and
realistic images of blacks and acknowledged the purchasing power of the
African American community. Burrell is the founder of The Resolution
Project, a nonprofit organization that promotes intra-racial dialogue
and community-based new media "stop the brainwash" campaigns. He lives
in Chicago's South Loop area.