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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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Bureau Data

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Tom Burrell adopts best-selling book, 'Brainwashed,' into online quiz

(October 28, 2010) In "Brainwashed: Challenging the Myth of Black Inferiority," marketing communications pioneer Tom Burrell launched a deprogramming movement --- challenging individuals to explore their own levels of black inferiority conditioning. Now on Burrell has launched the Are You Brainwashed? Quiz to spark critical discussion and open the floodgates of black conversation.

Burrell created this provocative educational tool with award-winning journalist Sylvester Brown, Jr., and in consultation with Dr. Ronald E. Hall, co-author of The Color Complex. It is the next step in his mission to raise awareness and encourage African Americans to "question, analyze, unplug, and reprogram" themselves from media distortions and racial stereotypes. The quiz will be posted nationally on websites and blogs, including www.stopthebrainwash.com.

Designed to raise consciousness about beliefs and values related to people's levels of black inferiority conditioning, the survey uses familiar images and thought-provoking statements to dig at the roots of the disturbing black inferiority complex that still plagues African Americans. Respondents are asked to evaluate a range of 40 direct statements on a scale of strongly agree to strongly disagree. Statements include: "If white racism ended tomorrow, the race problem in America would be over," "Dark skin is not as beautiful as light skin," "Black kids should hide how smart they are to avoid being bullied or told they are acting white," and "Buying expensive or exclusive brands shows that I'm important."

The survey is based on Burrell’s book, "Brainwashed," which remains an Amazon.com African American Studies bestseller. It is featured in Ebony's 65th anniversary list of "65 Great Books," alongside such classics as The Mis-Education of the Negro, Beloved, Before the Mayflower, and The Autobiography of Malcolm X.

Alfred Edmond, Jr., editor-in-chief of BlackEnterprise.com, has commended the book and Burrell's mission: "Simply put, to have a chance to win this propaganda war, Burrell must win a critical early battle-getting enough black people from all walks of life to throw off denial long enough to simply read Brainwashed. I, for one, choose to fight by his side. If you read no other book this year, now read this."

Because race in America remains a red-hot topic, Burrell encourages people to monitor the media. "Racism is not the issue; how we respond to media distortions and programmed self-hatred is the issue," Burrell says. He implores African Americans of every generation to wake up to the very real possibility that they may have been brainwashed over the course of their entire lives. "Taking the quiz," Burrell adds, "is one way to take positive action so that future generations can grow up without being blinded or blindsided."

Tom Burrell, founder and chairman emeritus of Burrell Communications, and Advertising Hall of Fame inductee, is credited with revolutionizing the image of African Americans in television and changing the face of American advertising. His award-winning work promoted positive and realistic images of blacks and acknowledged the purchasing power of the African American community. Burrell is the founder of The Resolution Project, a nonprofit organization that promotes intra-racial dialogue and community-based new media "stop the brainwash" campaigns. He lives in Chicago's South Loop area.

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