Target Market News

(October 26, 2005) "Bold ... Black ... Beautiful ... Confident" are just a few of the touchstone phrases motivating an all-new look and image campaign being unveiled by BET. It's the most extensive graphic and attitudinal makeover ever by the network, and its timing coincides with the premiere of 25 Strong: The BET Silver Anniversary Special on Tuesday, November 1 at 9 p.m. ET/PT. The campaign launches with new television advertising on BET and other networks, along with print and on-line creative with leading trade magazines, websites and African-American publications.

"We're doing more than just refreshing the visual look and feel of BET," said Kelli Lawson, BET Executive Vice President for Corporate Marketing. "BET will tap directly into the deepest emotional vein of our viewers, touching those elements that connect with all of their senses. BET's new look is a complete overhaul of our on-air creative, with brand new network identification, show promotion, design, music, typography and color palette. As we celebrate our 25th Anniversary, it's the perfect time to celebrate the richness of Black culture with this new BET look."

The galvanizing theme, "It's My Thing," remains the network's signature tagline, but is now spread across connective platforms of culture and style as seen through the eyes of BET viewers. BET's core demographic of African Americans 18-34 remain the primary target of the more motivating and invigorating messages.

Every genre of BET programming will be showcased with fresh new promos, graphics, animations, lineups, lower thirds, squeezes and other on-air components. A series of dynamic 30-second television ads wield a blend of youthful, strong and powerful dance movements, with close-ups and wide shots cascading across a free-form composition of powerful African-style drum rhythms.

BET hired UVPhactory, a New York-based production company, to produce the amazing new network look. UVPhactory executed a multi-camera, hi-definition video shoot, using a combination of green screen and high-contrast backgrounds to capture each scenario.


HOME \| STATS \| PUBLICATIONS \| REGISTER \| CONTACT US
Departments Advertising & PR News Marketing News TV & Cable News Radio News Magazine News Newspaper News Internet News Retailing News Consumer Research Expenditure Data People in the News Industry News Company Bios and Background Register Here STAY IN-THE-KNOW! Are you getting the latest industry news when it happens via e-mail? Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $679 Billion (2004) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing 110.2 bil. - Food 53.8 bil. - Cars/Trucks 28.7 bil. - Clothing 22.0 bil. - Health Care 17.9 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright `© 2005 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	THE LATEST NEWS BET unveils new corporate image campaign with 25th anniversary plans (October 26, 2005) "Bold ... Black ... Beautiful ... Confident" are just a few of the touchstone phrases motivating an all-new look and image campaign being unveiled by BET. It's the most extensive graphic and attitudinal makeover ever by the network, and its timing coincides with the premiere of 25 Strong: The BET Silver Anniversary Special on Tuesday, November 1 at 9 p.m. ET/PT. The campaign launches with new television advertising on BET and other networks, along with print and on-line creative with leading trade magazines, websites and African-American publications. "We're doing more than just refreshing the visual look and feel of BET," said Kelli Lawson, BET Executive Vice President for Corporate Marketing. "BET will tap directly into the deepest emotional vein of our viewers, touching those elements that connect with all of their senses. BET's new look is a complete overhaul of our on-air creative, with brand new network identification, show promotion, design, music, typography and color palette. As we celebrate our 25th Anniversary, it's the perfect time to celebrate the richness of Black culture with this new BET look." The galvanizing theme, "It's My Thing," remains the network's signature tagline, but is now spread across connective platforms of culture and style as seen through the eyes of BET viewers. BET's core demographic of African Americans 18-34 remain the primary target of the more motivating and invigorating messages. Every genre of BET programming will be showcased with fresh new promos, graphics, animations, lineups, lower thirds, squeezes and other on-air components. A series of dynamic 30-second television ads wield a blend of youthful, strong and powerful dance movements, with close-ups and wide shots cascading across a free-form composition of powerful African-style drum rhythms. BET hired UVPhactory, a New York-based production company, to produce the amazing new network look. UVPhactory executed a multi-camera, hi-definition video shoot, using a combination of green screen and high-contrast backgrounds to capture each scenario. Simultaneous with the network's redesign is an entirely new look for the BET Interactive division's flagship Internet offering BET.com, the nation's leading on-line portal for African Americans. BET.com attracts millions of unique visitors monthly, and now showcases expanded access points and menu additions across a range of new subject areas. Go to Target Market News homepage	ONLY 3 WEEKS AWAY! Target Market News Presents The 2005 African- American Magazine Summit November 15th, 2005 Time Warner Inc. The Time & Life Building New York, N.Y. ______________________ The third annual all-day symposium for publishing and marketing executives to examine the latest research, trends and opportunities for African- American magazine publishers and advertisers Sponsored By Hear presentations from the following advertisers and publishers: Almae Publishers Representative Black Enterprise Magazine Brand Jordan E. Morris Communications Essence Communications Footsteps Group Heart & Soul Magazine Johnson Publishing Co. Money Magazine OnyxStyle Magazine SpikeDDB Time Inc. Unity Media UniWorld Group …and more (A Partial Listing) TOPICS TO BE COVERED - Advertising Sales - Successful Start-ups - Circulation Strategies - Distribution Strategies - Reader Research - Advertising Research - Additional Revenue Streams - Advertising Sales Reps Click here for information and to register _________________________ SUBSCRIBE TODAY! The trade publication for in-depth coverage of Black Consumer Marketing and Media news ORDER THE WORKBOOK NOW! The sixth annual event examining the latest trends, findings and practices in marketing to African-American consumers Presentations from: America Online Arbitron Inc. Burrell Carol H. Williams Advertising E. Morris Communications Ethnic Print Media Group GlobalHue Hunter-Miller Group Images USA Nia Online NSights Worldwide LLC On Wheels Inc. R.J. Dale Advertising & P.R. Target Market News U.S. Census Bureau ...and more!