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data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Get quick access to key
Click here to go to African-American Census Bureau
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THE LATEST NEWS
BET unveils new
corporate image campaign with 25th anniversary plans
26, 2005) "Bold ... Black ... Beautiful ... Confident" are just a few of
the touchstone phrases motivating an all-new look and image campaign being
unveiled by BET. It's the most extensive graphic and attitudinal makeover
ever by the network, and its timing coincides with the premiere of 25
Strong: The BET Silver Anniversary Special on Tuesday, November 1 at 9
p.m. ET/PT. The campaign launches with new television advertising on BET
and other networks, along with print and on-line creative with leading
trade magazines, websites and African-American publications.
"We're doing more than just refreshing the visual look and feel of BET,"
said Kelli Lawson, BET Executive Vice President for Corporate Marketing.
"BET will tap directly into the deepest emotional vein of our viewers,
touching those elements that connect with all of their senses. BET's new
look is a complete overhaul of our on-air creative, with brand new network
identification, show promotion, design, music, typography and color
palette. As we celebrate our 25th Anniversary, it's the perfect time to
celebrate the richness of Black culture with this new BET look."
The galvanizing theme, "It's My Thing," remains the network's signature
tagline, but is now spread across connective platforms of culture and
style as seen through the eyes of BET viewers. BET's core demographic of
African Americans 18-34 remain the primary target of the more motivating
and invigorating messages.
Every genre of BET programming will be showcased with fresh new promos,
graphics, animations, lineups, lower thirds, squeezes and other on-air
components. A series of dynamic 30-second television ads wield a blend of
youthful, strong and powerful dance movements, with close-ups and wide
shots cascading across a free-form composition of powerful African-style
BET hired UVPhactory, a New York-based production company, to produce the
amazing new network look. UVPhactory executed a multi-camera,
hi-definition video shoot, using a combination of green screen and
high-contrast backgrounds to capture each scenario.
the network's redesign is an entirely new look for the BET Interactive
division's flagship Internet offering BET.com, the nation's leading
on-line portal for African Americans. BET.com attracts millions of unique
visitors monthly, and now showcases expanded access points and menu
additions across a range of new subject areas.
Go to Target Market News
3 WEEKS AWAY!
Target Market News
November 15th, 2005
Time Warner Inc.
The Time & Life Building
The third annual all-day symposium
for publishing and marketing
executives to examine the latest
research, trends and
opportunities for African-
publishers and advertisers
the following advertisers
Black Enterprise Magazine
E. Morris Communications
Heart & Soul Magazine
Johnson Publishing Co.
(A Partial Listing)
- Advertising Sales
- Successful Start-ups
- Circulation Strategies
- Distribution Strategies
- Reader Research
- Advertising Research
- Additional Revenue Streams
- Advertising Sales Reps
Click here for information and
The trade publication for
in-depth coverage of Black
and Media news
THE WORKBOOK NOW!
sixth annual event examining the latest trends, findings and practices in
marketing to African-American consumers
Carol H. Williams Advertising
E. Morris Communications
Ethnic Print Media Group
NSights Worldwide LLC
On Wheels Inc.
R.J. Dale Advertising & P.R.
Target Market News
U.S. Census Bureau