ORDER YOURS TODAY! "A Must-Read
For Marketing
Professionals" Introducing
a new trade magazine for the new opportunities in African-American
marketing and media.
Copyright (c)
2008 by Target Market News Inc. All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
Cable
TV Ratings for Week of October 20 - 26 BET's 'Hip
Hop Awards' trumps cable Top 25 with No.1 show and most watched network (October
30, 2008) The third week of October was a big winner for BET, as the
channel drew its largest audience of the year, thanks to the Hip Hop
Awards. One-third of the audience BET claimed on the Top 25 came from
American Gangster. CNN's debut of the controversial "D. L. Hughley
Breaks The News" claimed 13th place on the list with 726,000 black
viewers.
BET easily took the most watched cable network title with nearly
10 million viewers for its Top 25 shows. TBS followed in second place
with 5.3 million viewers. Disney totaled 3.3 million.
The total number of black viewers for the Top 25 cable shows, according
to Nielsen Media Research, was 24.9 million.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | Viewers 2+
1
BET HIP
HOP AWARDS
BET
11.3
1,581
2,628
2
NFL
REGULAR SEASON
ESPN
9.8
1,369
1,856
3
AMERICAN
GANGSTER 3
BET
7.5
1,040
1,602
4
BET HIP
HOP AWARDS
BET
6.7
940
1,534
5
HOUSE OF
PAYNE
TBS
6.3
884
1,279
6
HOUSE OF
PAYNE
TBS
6.2
870
1,223
7
HOUSE OF
PAYNE
TBS
6.1
854
1,115
8
REAL
CHANCE OF LOVE
VH1
5.8
810
1,144
9
HOUSE OF
PAYNE
TBS
5.4
754
953
10
BET HIP
HOP AWARDS
BET
4.7
653
929
11
AMERICAN
GANGSTER 3
BET
4.3
604
891
12
HIGH
SCHOOL MUSICAL
DISNEY
4.3
602
1,055
13
DL HUGHLEY
BREAKS NEWS
CNN
4.1
574
726
14
HOUSE OF
PAYNE
TBS
4.1
572
764
15
WIZARDS OF
WAVERLY PLACE
DISNEY
4.1
568
774
16
WIZARDS OF
WAVERLY PLACE
DISNEY
4.0
559
780
16
ARMY WIVES
LIFETIME
4.0
559
660
18
WWE
ENTERTAINMENT
USA
3.7
520
667
19
GIRLFRIENDS
BET
3.7
516
609
20
GIRLFRIENDS
BET
3.7
512
592
21
WWE
ENTERTAINMENT
USA
3.6
506
669
22
GIRLFRIENDS
BET
3.6
501
594
23
HIGH
SCHOOL MUSICAL 2
DISNEY
3.5
487
746
24
GIRLFRIENDS
BET
3.5
485
585
25
ANDERSON
COOPER 360
CNN
3.4
477
563
Source: Nielsen Media
Research. Based on live and same day viewing. Number of viewers shown in
thousands (1,000 = 1 million). Representing more than 13.45 million
television households in the U.S., the African- American television
audience is the largest minority segment in Nielsen's measurement
samples. All times eastern.
Review Presentations From: Arbitron
GlobalHue
Hunter-Miller Group
Nia Enterprises
Radio One
R. L. Polk
Starcom MediaVest
U.S. Census Bureau
Yankelovich
...and others!
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
Want this issue? Get it with your new
subscription.
Click Here
A TARGET MARKET
NEWS PUBLICATION
_________________________