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Salon Sense Magazine Sanders\Wingo
Target Market News
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The Media Audit
The Nielsen Company
U.S. Census Bureau
2009 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Co. launches 'No Excuse, Stop the Abuse' campaign
(October 26, 2009) Johnson Products Company (JPC) a formidable force in
the personal care industry, has unveiled an aggressive initiative to
help an advocacy organization in Chicago combat domestic violence
against women. The centerpiece of the "No Excuse! STOP the ABUSE!"
initiative is the installation of a unique, first-of-its-kind Gentle
Treatment Beauty Center within Family Rescue's Ridgeland Housing & Day
Care facility. Johnson Products Company's launching of the "No Excuse!
STOP the ABUSE!" initiative is in recognition of October as Domestic
Violence Awareness Month.
In addition to the Gentle Treatment Beauty Center, the "No Excuse! STOP
the ABUSE!" initiative is comprised of other components including: a
four-year $20,000 financial commitment to help fund Family Rescue
programs and operations (Johnson Products Company will distribute the
funds in annual installments of $5,000); an on-line donation portal and
a month-long promotion currently running in select Sally Beauty Supply
The comprehensive effort was announced during a press conference hosted
by Johnson Products Company at the Family Rescue Housing complex.
Family Rescue is an organization that provides counseling, emergency
shelter, safe housing, legal advocacy and comprehensive support services
for victims of domestic abuse.
"Family Rescue works diligently on empowering women to move from a state
of crisis to one of sustainable independence by focusing on areas like
trauma recovery, safe, affordable housing, and financial literacy," said
Joyce Coffee, Executive Director. "The Gentle Treatment Beauty Center is
a poignant reminder that a survivor's self-esteem can be greatly
enhanced by providing a means to improve her outer beauty. We are so
grateful to Johnson Products and Sally Beauty for giving Family Rescue a
unique way to focus holistically on the healing of the women we serve."
The Gentle Treatment Beauty Center features a wood-crafted contemporary
styling station, black and chrome salon chairs, a state-of-the-art wet
station, wood trim cabinetry, beautiful ceramic tile flooring and black
furnishings. The decor reflects soft and bold shades of purple that are
symbolic of the domestic violence movement. The Center will be stocked
with assorted hair care products, and Gentle Treatment care packages
(night gowns, person care items, Fashion Fair cosmetics and Essence
magazines) as well as supplies provided by Johnson Products and Sally
Johnson Products Company Chief Executive Officer, Eric Brown estimates
the total value of the five-year financial and in-kind commitment at
"Following a four year absence from the community, it is most
appropriate that we return here, to Chicago to help elevate awareness of
domestic violence against women—particularly African American women,"
said Brown. "This is the city where the Johnson Products' legacy began
more than 50 years ago and where it built a loyal and supportive
consumer base. One of our company's key objectives is to recycle
dollars back into the heart of our communities and rebuild roots as a
company that genuinely cares about this issue." He challenged other
community leaders, corporations and organizations to join JPC in the
initiative because Family Rescue cannot fight against the rising tide of
domestic abuse alone.
This first phase represents the beginning of Johnson Products Company's
commitment to the domestic violence issue. The company plans to launch
"No Excuse! STOP the ABUSE!" in Dallas later this year and in eight
additional cities over the next five years.
The "No Excuse! STOP the ABUSE!" initiative marks the first
community-based project Johnson Products Company has embarked upon since
the company was purchased from Procter & Gamble back in April. The
Company was acquired by RCJP Acquisitions, Inc. a newly formed
independent entity comprised of Los Angeles based private equity firm
Rustic Canyon/Fontis Partners, LP and St. Cloud Capital LLC along with
an African-American management team lead by industry veterans, Eric
Brown and Renee Cottrell-Brown. The Browns are long time Dallas
residents with a history in the ethnic hair care business having
formerly owned and managed Pro-Line International, Inc. The new Johnson
Products Company headquarters are located in Los Angeles with a
satellite office in Dallas.
Newly established as an independent company in 2009 and originally
founded in 1954, Johnson Products focuses on strategic brand and
business development in the ethnic hair care market. The company has
been a leading brand for more than a half-century in the
African-American community and currently offers more than 30 hair care
products under the Gentle Treatment and Ultra Sheen brands. For more
information on the new Johnson Products Company visit our website at