Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
Story continued... _________________
Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
'Buying Power' report shows black consumers spending as economy improves (November
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435
billion spent in 2008. African-Americans' total earned income for 2009
is estimated at $836 billion.
The report, which is published annually by Target Market News, also
contains data that reflect the economic hardships all consumers are
facing. There were significant declines in categories -- like food and
apparel -- that have routinely shown growth in black consumers' spending
"These latest shifts in spending habits are vital for marketers to
understand," said Ken Smikle, president of Target Market News and editor
of the report, "because they represent both opportunities and challenges
in the competition for the billions of dollars spent by African-American
households. Expenditures between 2007 and 2008 were statistically flat,
so black consumers are now making purchases they have long delayed. At
the same time, they re-prioritizing their budgets, and spending more on
things that add value to their homes and add to the quality of life."
The median household income for African-Americans dropped by 1.4% in
2009, but because of students going out on their own, and couples that
started their lives together, the number of black households grew 16.6%.
This increase meant that many household items showed big gains. For
example, purchases of appliances rose by 33%, consumer electronics
increased 33%, household furnishings climbed 28%, and housewares went up
Estimated Expenditures by Black Households - 2009
Apparel Products and Services
Cars and Trucks - New & Used
Entertainment and Leisure
Households Furnishings & Equipment
Housing and Related Charges
Personal and Professional Services
Personal Care Products and Services
Sports and Recreational Equipment
Toys, Games and Pets
Travel, Transportation and Lodging
Source: Target Market News, The Buying Power of Black American - 2010
"The Buying Power of Black America" is one of the nation's most quoted
sources of information on African-American consumer spending. It is used
by hundreds of Fortune 1000 corporations, leading advertising agencies,
major media companies and research firms.
The report is an analysis of consumer expenditure (CE) data compiled
annually by the U.S. Department of Commerce. The CE data is compiled
from more than 3,000 black households nationally through dairies and
interviews. This information is also used for, among things, computing
the Consumer Price Index.
The report provides updated information in five sections:
- Black Income Data
- Purchases in the Top 30 Black Cities
- Expenditure Trends in 26 Product & Services Categories
- The 100-Plus Index of Black vs. White Expenditures
- Demographic Data on the Black Population
The 16th annual report on "The Buying Power of Black America" also
includes a preview of findings from the forthcoming 2010 Census report.
Copies of the Buying Power of Black America can be purchased from Target
Market News for $99 each. For more information call 312-408-1881, or
click here to purchase online.