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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black Cable TV Ratings for Week of October 18 - 24
Baseball meets the Browns and TBS scores as week's most watched cable network

(October 26, 2010) The Top 25 chart of cable shows favored by black households looked much like it usually does at the top. Monday Night Football did drop 34 percent in audience from the previous week, but still landed at No.1.

TBS added Major League Baseball's ALCS games to its line up of Tyler Perry comedies and pushed its Top 25 audience to 9.4 million for eight programs. Nickelodeon had four million for five of its shows. BET claimed 2.9 million for four shows.

The total audience for the Top 25 most popular cable shows in black homes was down 15 percent to 25.2 million.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

NFL REGULAR SEASON

ESPN

11.2

16.1

2,109

2

MEET THE BROWNS

TBS

8.5

12.8

1,737

3

MEET THE BROWNS

TBS

8.3

12.1

1,634

4

REAL HOUSEWIVES ATLANTA

BRAVO

7.4

10.3

1,286

5

TBS PRIME MOVIE

TBS

6.4

8.9

1,163

6

TBS PRIME MOVIE

TBS

6.1

9.2

1,081

7

MEET THE BROWNS

TBS

6.0

8.8

1,159

8

WWE ENTERTAINMENT

USA

5.4

7.4

1,179

9

WWE ENTERTAINMENT

USA

5.3

7.6

1,145

10

MLB ALCS

TBS

4.9

7.9

920

11

MEET THE BROWNS

TBS

4.8

7.2

981

12

BAD GIRLS CLUB

OXYGEN

4.8

6.8

898

13

BOY WHO CRIED WEREWOLF

NICK

4.7

7.6

991

14

MLB ALCS

TBS

4.6

7.0

799

15

BOY WHO CRIED WOLF

NICK

4.6

6.5

969

16

BET MOVIE OF THE WEEK

BET

4.2

6.0

778

17

BET MOVIE OF THE WEEK

BET

4.1

5.8

769

18

KEEPING UP KARDASHIANS

E! TV

3.9

5.6

887

19

MY WIFE AND KIDS

NICK

3.9

6.3

741

20

EVERYBODY HATES CHRIS

NICK

3.9

5.6

746

21

BET MOVIE OF THE WEEK

BET

3.8

6.2

710

22

THE FIRST 48

A&E

3.7

5.3

667

23

TEEN MOM 2: CHECK UP SPC

MTV

3.7

5.6

610

24

MY WIFE AND KIDS

NICK

3.7

5.6

621

25

BET AWARDS SHOW

BET

3.7

5.4

670

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.
 
Click here for last week's Top 25 cable TV chart

Go to Target Market News homepage


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