15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
Story continued... _________________
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Black
Cable TV Ratings for Week of October 18 - 24
Baseball meets the Browns and TBS scores as week's most watched cable
network
(October 26, 2010) The Top 25 chart of cable shows favored by black
households looked much like it usually does at the top. Monday Night
Football did drop 34 percent in audience from the previous week, but
still landed at No.1.
TBS added Major League Baseball's ALCS games to its line up of Tyler
Perry comedies and pushed its Top 25 audience to 9.4 million for eight
programs. Nickelodeon had four million for five of its shows. BET
claimed 2.9 million for four shows.
The total audience for the Top 25 most popular cable shows in black
homes was down 15 percent to 25.2 million.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA Share | Viewers 2+
1
NFL REGULAR SEASON
ESPN
11.2
16.1
2,109
2
MEET THE BROWNS
TBS
8.5
12.8
1,737
3
MEET THE BROWNS
TBS
8.3
12.1
1,634
4
REAL HOUSEWIVES ATLANTA
BRAVO
7.4
10.3
1,286
5
TBS PRIME MOVIE
TBS
6.4
8.9
1,163
6
TBS PRIME MOVIE
TBS
6.1
9.2
1,081
7
MEET THE BROWNS
TBS
6.0
8.8
1,159
8
WWE ENTERTAINMENT
USA
5.4
7.4
1,179
9
WWE ENTERTAINMENT
USA
5.3
7.6
1,145
10
MLB ALCS
TBS
4.9
7.9
920
11
MEET THE BROWNS
TBS
4.8
7.2
981
12
BAD GIRLS CLUB
OXYGEN
4.8
6.8
898
13
BOY WHO CRIED WEREWOLF
NICK
4.7
7.6
991
14
MLB ALCS
TBS
4.6
7.0
799
15
BOY WHO CRIED WOLF
NICK
4.6
6.5
969
16
BET MOVIE OF THE WEEK
BET
4.2
6.0
778
17
BET MOVIE OF THE WEEK
BET
4.1
5.8
769
18
KEEPING UP KARDASHIANS
E! TV
3.9
5.6
887
19
MY WIFE AND KIDS
NICK
3.9
6.3
741
20
EVERYBODY HATES CHRIS
NICK
3.9
5.6
746
21
BET MOVIE OF THE WEEK
BET
3.8
6.2
710
22
THE FIRST 48
A&E
3.7
5.3
667
23
TEEN MOM 2: CHECK UP SPC
MTV
3.7
5.6
610
24
MY WIFE AND KIDS
NICK
3.7
5.6
621
25
BET AWARDS SHOW
BET
3.7
5.4
670
Source:
Nielsen Media Research. Ranked by share of audience watching. Based on
live and same day viewing. Number of viewers shown in thousands (1,000 =
1 million). Representing more than 13.45 million television households
in the U.S., the African-American television audience is the largest
minority segment in Nielsen's measurement samples. All times eastern.
