15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
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Black TV Ratings for Week of October 18 - 24 NBC
continues to give CBS competition; 'Undercovers' gains viewers
(October 26, 2010) TV Viewing habits begin to solidify as black
audiences decide which new shows to be loyal to along with their old
favorites. NBC's "Undercovers" moved up on the Top 25 chart to 12th
place from 19th the previous week. CBS' "Hawaii Five-0" returned to
favor, while ABC's "Detroit 1-8-7" move into the top 10.
CBS was the most watched network with 15.3 million for 10 of its
chart-making shows. NBC was in close pursuit with 13.6 million across
seven shows. ABC claimed 10.6 million watchers for seven programs.
The total number of viewers watching the Top 25 most popular shows in
black households remained virtually unchanged from the previous week at
39.6 million.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of
AA | No. Viewers 2+
1
SUNDAY NIGHT FOOTBALL
NBC
18.5
9.3
3,482
2
SUNDAY NIGHT NFL PRE-KICK
NBC
13.2
6.5
2,428
3
DANCING WITH THE STARS
ABC
11.8
5.6
2,109
4
LAW & ORDER:LA
NBC
9.8
4.6
1,719
5
60 MINUTES
CBS
9.6
4.7
1,765
6
FOOTBALL NITE AMERICA 3
NBC
9.3
4.4
1,669
7
NCIS: LOS ANGELES
CBS
9.2
4.6
1,747
8
LAW AND ORDER:SVU
NBC
9.0
4.5
1,699
9
DANCING W/STARS RESULTS
ABC
8.8
4.5
1,708
10
DETROIT 1-8-7
ABC
8.7
4.2
1,593
11
NCIS
CBS
8.2
4.1
1,526
12
UNDERCOVERS
NBC
7.5
3.7
1,405
13
CSI: MIAMI
CBS
7.5
3.9
1,473
14
CRIMINAL MINDS
CBS
7.2
3.7
1,376
15
GREY'S ANATOMY
ABC
7.2
3.4
1,294
16
THE MENTALIST
CBS
7.2
3.5
1,306
17
CSI
CBS
7.1
3.3
1,225
18
NO ORDINARY FAMILY
ABC
6.9
3.7
1,383
19
PRIVATE PRACTICE
ABC
6.9
3.4
1,269
20
DESPERATE HOUSEWIVES
ABC
6.8
3.5
1,297
21
FOOTBALL NT AMERICA 2
NBC
6.8
3.3
1,233
22
THE GOOD WIFE
CBS
6.7
3.3
1,231
23
HAWAII FIVE-0
CBS
6.6
3.1
1,167
24
CSI: NY
CBS
6.5
3.4
1,284
25
BLUE BLOODS
CBS
6.4
3.4
1,282
Source: Nielsen Media
Research. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen measurement samples. All times eastern.
Click here for last week's Top 25 TV chart
