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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
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Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black TV Ratings for Week of October 18 - 24
NBC continues to give CBS competition; 'Undercovers' gains viewers

(October 26, 2010) TV Viewing habits begin to solidify as black audiences decide which new shows to be loyal to along with their old favorites. NBC's "Undercovers" moved up on the Top 25 chart to 12th place from 19th the previous week. CBS' "Hawaii Five-0" returned to favor, while ABC's "Detroit 1-8-7" move into the top 10.

CBS was the most watched network with 15.3 million for 10 of its chart-making shows. NBC was in close pursuit with 13.6 million across seven shows. ABC claimed 10.6 million watchers for seven programs.

The total number of viewers watching the Top 25 most popular shows in black households remained virtually unchanged from the previous week at 39.6 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

SUNDAY NIGHT FOOTBALL

NBC

18.5

9.3

3,482

2

SUNDAY NIGHT NFL PRE-KICK

NBC

13.2

6.5

2,428

3

DANCING WITH THE STARS

ABC

11.8

5.6

2,109

4

LAW & ORDER:LA

NBC

9.8

4.6

1,719

5

60 MINUTES

CBS

9.6

4.7

1,765

6

FOOTBALL NITE AMERICA 3

NBC

9.3

4.4

1,669

7

NCIS: LOS ANGELES

CBS

9.2

4.6

1,747

8

LAW AND ORDER:SVU

NBC

9.0

4.5

1,699

9

DANCING W/STARS RESULTS

ABC

8.8

4.5

1,708

10

DETROIT 1-8-7

ABC

8.7

4.2

1,593

11

NCIS

CBS

8.2

4.1

1,526

12

UNDERCOVERS

NBC

7.5

3.7

1,405

13

CSI: MIAMI

CBS

7.5

3.9

1,473

14

CRIMINAL MINDS

CBS

7.2

3.7

1,376

15

GREY'S ANATOMY

ABC

7.2

3.4

1,294

16

THE MENTALIST

CBS

7.2

3.5

1,306

17

CSI

CBS

7.1

3.3

1,225

18

NO ORDINARY FAMILY

ABC

6.9

3.7

1,383

19

PRIVATE PRACTICE

ABC

6.9

3.4

1,269

20

DESPERATE HOUSEWIVES

ABC

6.8

3.5

1,297

21

FOOTBALL NT AMERICA 2

NBC

6.8

3.3

1,233

22

THE GOOD WIFE

CBS

6.7

3.3

1,231

23

HAWAII FIVE-0

CBS

6.6

3.1

1,167

24

CSI: NY

CBS

6.5

3.4

1,284

25

BLUE BLOODS

CBS

6.4

3.4

1,282

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart



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