15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
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Toyota's Green Initiative to promote sustainability at black colleges
(October 26, 2010) The Toyota Green Initiative was recently launched as
an environmental stewardship platform for historically black colleges
and universities (HBCU). The initiative will give students and alumni
the benefits of adopting a sustainable lifestyle. The program will
provide multiple touch points to mobilize the collegiate audience to go
green including a content-rich website and an HBCU campus tour.
At the hub of the Toyota Green Initiative is the interactive website,
www.ToyotaGreen.com, which will
provide easy cost-saving tips on going green, eco-conscious articles,
videos, campus events and volunteer programs. ToyotaGreen.com features a
Promise Drive to secure personal commitments from site visitors on the
reduction of their ecological footprint and adoption of a green living
philosophy.
"The Toyota Green Initiative is an extension of our key focus to support
educational and environmental programs and provides our future leaders
the tools and resources to be environmental stewards in local
communities," said Jim Colon, vice president of Toyota product
communications for Toyota Motor Sales, U.S.A., Inc. "Continuously
working towards sustainable mobility, Toyota strives to preserve the
natural environment and establish systems to provide a brighter future
for coming generations."
The Toyota Green Initiative Tour will reach 27 HBCU campuses through
mobile tour sponsorships of the CIAA (Central Intercollegiate Athletic
Association) and the 2010 BET Black College Tour with a fully-immersive
educational experience leveraging unique elements of ToyotaGreen.com.
The tour will feature a simulated recycling center and energy-efficient
monitors centered around an 18-foot tree installation built of
sustainable materials, powered by a solar generator.
Supporting the Toyota Green Initiative are Coalition Members, a
collective-based alliance of diverse voices including eco-conscious
national thought leaders, influencers and celebrities dedicated to
moving communities forward. The Coalition Members are led by Earthseed,
LLC, an organization that aims to reconnect people of color to the earth
and inspire the transformation of urban communities; and Lance Gross,
HBCU college graduate and actor on Tyler Perry's hit TBS sitcom HOUSE OF
PAYNE.
The Coalition Members will host Green Lectures on select CIAA campuses
and also serve as mentors and judges of the Toyota Green Initiative
Contest. To enter to win a one-year lease on a new 2011 Toyota Prius and
a tree park for their campus, students must take the Promise Drive and
register by submitting a plan at ToyotaGreen.com that will restore,
improve or sustain the environment at their local campus or campus'
community.
