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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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ESSENCE named to Advertising Age A-List of top 10 magazines for 2009

(October 26, 2009) ESSENCE magazine received special industry recognition recently as a magazine that reaches beyond the printed page to build a future as a finely-honed media brand. The publication was ranked No.6 on the 2009 Advertising Age Magazine A-List!  This honor underscores the influence of ESSENCE's audience and indicates the brand's authority as the place 'Where Black Women Come First.'

In acknowledgement of this honor, ESSENCE President Michelle Ebanks presented a commentary on targeted media entitled, "In the ABC's of Targeted Media, ESSENCE scores an 'A'-List" --pegged to the brand's inclusion on the list:

"In the world of publishing, targeted media serves specific segments of the population who share a similar passion and/or mindset.  There are countless niche magazines that are popular and relevant -- but are facing a myriad of challenges only exacerbated by the current advertising downtown.

"Referring to ESSENCE as "one of the preeminent vehicles through which to reach Black women", the brand was distinguished for its successful expansion beyond the legendary print publication -- which launched almost 40 years ago -- into ventures online, on television and in live events.  Additionally, ESSENCE was noted for its leadership in continually educating marketers on "how African-American women are distinct". 

"As the publisher of ESSENCE, the premier lifestyle magazine aimed at an influential segment of the multicultural market -- African-American women -- I remain enthusiastically optimistic. Today, ESSENCE was ranked by media trade publication Advertising Age as No.6 on its annual "A-List" which touts the top 10 magazines of the year; demonstrating the efficiency and necessity of targeted media.

"Many marketers cite a lack of a dedicated budget when deciding not to support targeted media with ad dollars and argue that they are already reaching a targeted audience --such as Black women -- by advertising in mainstream publications.  With a limited understanding of an audience that's nuanced, marketers should accept the indispensability of brands like ESSENCE.  As stated in Advertising Age with respect to ESSENCE, "With the 'pulse of a community' firmly in grasp, marketers benefit."

"By investing in research that enlightens our advertisers and expanding our offerings beyond traditional print to reach Black women everywhere in a way that's authentic -- ESSENCE is an example of targeted media that works.  We celebrate her essence and empower her life's passions every minute of every day and we know more about this group of women than anyone else."

Essence Communications Inc. (ECI) is the leading media and communications company dedicated to African-American women.  With a multi-platform presence in publishing, live events, and online, the Essence brand is "Where Black Women Come First".  The company's flagship publication, ESSENCE magazine, is the preeminent lifestyle magazine for African-American women; generating brand extensions such as the Essence Music Festival, Women Who Are Shaping the World Leadership Summit, Window on Our Women (WOW I & II) and Smart Beauty I, II & III consumer insights, the Essence Book Club, Essence.com, and ventures in digital media (mobile, television and VOD).

For 39 years, ESSENCE, which has a brand reach of over 8 million, has been the leading source of cutting-edge information relating to every area of African-American women's lives. Additional information about ECI and ESSENCE is available at essence.com.


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