Turner Patterson to represent Codeblack Interactive in brand, sponsorship deals
 
(October 24, 2008) Turner Patterson has been named Agency of Record to represent Codeblack Interactive. Turner Patterson will work with Codeblack Interactive to pursue and secure strategic business partnerships to include product placement, brand integration and content sponsorships. "I am extremely excited to have TurnerPatterson as part of our team", said Quincy Newell, President CodeBlack Interactive "Their extension relationships and experience puts Codeblack Interactive in an immediate position to build very valuable and fruitful partnerships."

Codeblack Interactive, the new digital branch of the first vertically integrated African American-owned film studio, and YouTube have partnered to distribute original, made-for-the-internet urban programming. The first original series to be featured on Codeblack's YouTube channel (www.youtube.com/codeblacktv) will be created by the head writer of the hit TV series "The Boondocks," Yamara Taylor. The new animated show will be featured alongside Codeblack's unrivaled library of African-American filmed content, the largest in the nation.

"We are very excited about the future of Codeblack Interactive. Their digital platforms and distribution channels aligned with existing distribution platforms in theatrical and DVD, provides future partners with a one-stop multi-platform solution to reach the African American consumer market, said Debra Turner Carrington (above), CEO Turner Patterson.

As part of this deal, Codeblack Interactive will make select advertising and sponsorship opportunities available within its specialized programming, on its YouTube channel and across the Google Content Network. Through Google, CodeBlack will syndicate the new programming to thousands of online destinations targeting the African-American audience.

Headquartered in Chicago, TurnerPatterson is a leader in the licensing and marketing of cultural brands with practices targeting African Americans, Asians and Latino consumers. TurnerPatterson represents leading entertainment, corporate, not for profit and celebrity brands as well as a select group of individual entertainers and artists.


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