15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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TV One's 2009-10 season the highest in network's six-year history

(October 21, 2010) The 2009-2010 television season proved to be the strongest season ever for TV One from a ratings perspective. Season highlights for the six-year-old real-life and entertainment network for African American adults included:

- During the 2009-2010 season TV One delivered its highest rated season in the network's history -- in Primetime (Monday-Sunday 7 PM-midnight) and Total Day (Monday-Sunday 6 AM-6 AM) among Households, Adults 18-49, Adults 25-54, Women 18-49 and Women 25-54.

- 2009-2010 was the third consecutive season of audience growth for TV One in Primetime and Total Day among Households, Adults 18-49, Women 18-49 & Women 25-54.

- TV One also experienced double digit growth in the 2009-2010 season in Primetime among Households, Adults 18-49, Adults 25-54, Women 18-49 and Women 25-54 over the 2008-2009 season.

- TV One ranks among the top 15 growth networks in Third Quarter 2010 among Households, Adults 18-49, Adults 25-54, Women 18-49 & Women 25-54 in Primetime.

- LisaRaye: The Real McCoy, whose premiere set a ratings and viewership record for TV One, also premiered as the #1 program in the time period in African American households among all ad supported cable networks, reaching nearly 1.6 million total viewers on April 8, 2010.

- TV One Night Only: Live From the Essence Music Festival, delivered a solid 6.0 African American household rating and ranked #1 in the time period among all ad supported cable networks on August 29, 2010.  The premiere of the 2010 Essence Music Festival telecast posted a +7% increase over the 2009 premiere telecast

- TV One original series Unsung and Life After enjoyed growth over prior season averages.  Life After Season 2 averaged a 5.1 African American household rating, a +49% increase over season #1.  The November 2009 episodes of Unsung averaged a 4.6 African American household rating, showing an increase of +43% over the prior season.

Launched in January 2004, TV One (www.tvoneonline.com) serves 50.3 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies, and music designed to entertain, inform and inspire a diverse audience of adult African American viewers.  TV One's investors include Radio One, the largest radio company that primarily targets African American and urban listeners;  Comcast Corporation, the leading cable television company in the country; The DirecTV Group; Constellation Ventures; Syndicated Communications; and Opportunity Capital Partners.

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