Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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One's 2009-10 season the highest in network's six-year history
2010) The 2009-2010 television season proved to be the strongest season
ever for TV One from a ratings perspective. Season highlights for the
six-year-old real-life and entertainment network for African American
- During the 2009-2010 season TV One delivered its highest rated season
in the network's history -- in Primetime (Monday-Sunday 7 PM-midnight)
and Total Day (Monday-Sunday 6 AM-6 AM) among Households, Adults 18-49,
Adults 25-54, Women 18-49 and Women 25-54.
- 2009-2010 was the third consecutive season of audience growth for TV
One in Primetime and Total Day among Households, Adults 18-49, Women
18-49 & Women 25-54.
- TV One also experienced double digit growth in the 2009-2010 season in
Primetime among Households, Adults 18-49, Adults 25-54, Women 18-49 and
Women 25-54 over the 2008-2009 season.
- TV One ranks among the top 15 growth networks in Third Quarter 2010
among Households, Adults 18-49, Adults 25-54, Women 18-49 & Women 25-54
- LisaRaye: The Real McCoy, whose premiere set a ratings and viewership
record for TV One, also premiered as the #1 program in the time period
in African American households among all ad supported cable networks,
reaching nearly 1.6 million total viewers on April 8, 2010.
- TV One Night Only: Live From the Essence Music Festival, delivered a
solid 6.0 African American household rating and ranked #1 in the time
period among all ad supported cable networks on August 29, 2010. The
premiere of the 2010 Essence Music Festival telecast posted a +7%
increase over the 2009 premiere telecast
- TV One original series Unsung and Life After enjoyed growth over prior
season averages. Life After Season 2 averaged a 5.1 African American
household rating, a +49% increase over season #1. The November 2009
episodes of Unsung averaged a 4.6 African American household rating,
showing an increase of +43% over the prior season.
Launched in January 2004, TV One (www.tvoneonline.com) serves 50.3
million households, offering a broad range of real-life and
entertainment-focused original programming, classic series, movies, and
music designed to entertain, inform and inspire a diverse audience of
adult African American viewers. TV One's investors include Radio One,
the largest radio company that primarily targets African American and
urban listeners; Comcast Corporation, the leading cable television
company in the country; The DirecTV Group; Constellation Ventures;
Syndicated Communications; and Opportunity Capital Partners.