15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
Story continued... _________________
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Stacey Simmons joins Carol H. Williams Advertising as account director
(October
25, 2010)
Stacey I. Simmons has joined Carol. H. Williams Advertising as Account
Director. She has more than 18 years of marketing experience and will
work out of the agency's Chicago office.
"Stacey is a strong transformational leader with a diverse set of
skills, including extensive brand, consumer and customer marketing
experience," says Rodney Northern, CHWA Senior Vice President and
Director of Marketing Integration. "She also has demonstrated expertise
in building emotional connections by leveraging a creative and strategic
approach, as reflected in her previous work with brands. She has a
strong business acumen and a demonstrated ability to fuel the growth of
lifestyle brands."
Previously, Stacey worked with Beam Global Spirits & Wine, the United
States Tennis Association, Philip Morris USA and Ford Motor Co. The
major brands she has worked on include Courvoisier Cognac, Laphroaig
Scotch, the U.S. Open Tennis Championships, Virginia Slims and Marlboro.
She is an alumna of the University of Illinois, where she earned an MBA
in marketing and finance and a Bachelor of Science degree in
advertising.
"As more and more clients are looking for ways to expand their
marketplace, we as an agency partner must rapidly enhance and expand our
skill sets to help them achieve their objectives," says Northern. " CHWA
helps clients understand the benefits of 'inside-out-marketing' and how
that expands their top and bottom lines. Stacey brings a plethora of
marketing leadership experiences to CHWA that will enable us to better
serve our clients."
Carol H.
Williams Advertising is one of the nation's largest African-American,
independently owned advertising and marketing agencies. Founded by
award-winning creative and marketing executive, Carol H. Williams, more
than 25 years ago, the agency is noted for its creative insights and
strategic discipline. Over the years, the agency's client list has
included an array of Fortune 500 companies. CHWA has offices in the San
Francisco Bay area, Chicago and New York City.
