15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Stacey Simmons joins Carol H. Williams Advertising as account director

(October 25, 2010) Stacey I. Simmons has joined Carol. H. Williams Advertising as Account Director. She has more than 18 years of marketing experience and will work out of the agency's Chicago office.

"Stacey is a strong transformational leader with a diverse set of skills, including extensive brand, consumer and customer marketing experience," says Rodney Northern, CHWA Senior Vice President and Director of Marketing Integration. "She also has demonstrated expertise in building emotional connections by leveraging a creative and strategic approach, as reflected in her previous work with brands. She has a strong business acumen and a demonstrated ability to fuel the growth of lifestyle brands."

Previously, Stacey worked with Beam Global Spirits & Wine, the United States Tennis Association, Philip Morris USA and Ford Motor Co. The major brands she has worked on include Courvoisier Cognac, Laphroaig Scotch, the U.S. Open Tennis Championships, Virginia Slims and Marlboro.

She is an alumna of the University of Illinois, where she earned an MBA in marketing and finance and a Bachelor of Science degree in advertising.

"As more and more clients are looking for ways to expand their marketplace, we as an agency partner must rapidly enhance and expand our skill sets to help them achieve their objectives," says Northern. " CHWA helps clients understand the benefits of 'inside-out-marketing' and how that expands their top and bottom lines. Stacey brings a plethora of marketing leadership experiences to CHWA that will enable us to better serve our clients."

Carol H. Williams Advertising is one of the nation's largest African-American, independently owned advertising and marketing agencies. Founded by award-winning creative and marketing executive, Carol H. Williams, more than 25 years ago, the agency is noted for its creative insights and strategic discipline. Over the years, the agency's client list has included an array of Fortune 500 companies. CHWA has offices in the San Francisco Bay area, Chicago and New York City.

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