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Pew study:
African-Americans more likely to use Twitter than any other segment
(October 23, 2009) According to a just released study from the Pew
Internet and American Life Project, African-Americans are more likely
than any racial or gender group to use Twitter or another status update
service.
Pew found that 26% of African Americans online use Twitter or other
service. The percentage for all groups was as follows:
Men (non-Hispanic)
17%
Women (non-Hispanic)
21%
White
19%
African-American
26%
Hispanic
18%
The Pew study
determined that some 19% of all internet users now say they use Twitter
or another service to share updates about themselves, or to see updates
about others. This represents a significant increase over previous
surveys in December 2008 and April 2009, when 11% of internet users said
they use a status-update service.
This latest finding on the digital media habits seems consistent with
long-standing research that shows African-Americans have traditionally
been early adopters of new consumer technologies.
According to other recent Pew research studies, African-Americans' use
of Internet and digital media tools continues to grow significantly. For
example Pew found that African American teens who use the Internet are
more likely to go online to look for information about colleges and
universities they are thinking about attending than white teens.
