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2008 by Target Market News Inc. All rights reserved
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Cable
TV Ratings for Week of October 13 - 19
Presidential Debate was week's big cable winner; CNN most watched
network (October
22, 2008) The third and final Presidential Debate between Senators
Barack Obama and John McCain was the real winner on the Top 25 chart of
most popular cable shows in black households. The Oct. 15th face-off and
the post- debate analysis attracted 6.2 million black viewers to CNN and
MSNBC. CNN's debate airing captured second place. ESPN's "Monday Night
Football" again carried the No.1 spot on the chart.
For the first time CNN took the honors of the week's most watched cable
network with 6.5 million viewers. TBS, thanks to "House of Payne," was
second with 6.3 million. Nickelodeon claimed with an audience of 3.9.
The total number of viewers watching the Top 25 during the third week of
October, according to Nielsen Media Research, increased by 2.4 percent
over the previous week to 25.1 million.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | Viewers 2+
1
NFL MONDAY
NIGHT FOOTBALL
ESPN
10.7
15.3
2,160
2
SR/PRES
DEBATE 3 2008
CNN
10.3
14.3
2,005
3
ANDERSON
COOPER 360
CNN
10.0
14.0
2,000
4
HOUSE OF
PAYNE
TBS
6.9
9.7
1,342
5
HOUSE OF
PAYNE
TBS
6.3
8.7
1,271
6
HOUSE OF
PAYNE
TBS
5.9
8.1
1,209
7
SPONGEBOB
NICK
5.8
8.6
1,342
8
HOUSE OF
PAYNE
TBS
5.8
8.1
1,089
9
SPONGEBOB
NICK
5.0
7.2
1,071
10
MAKING THE
BAND 4
MTV
5.0
7.1
873
11
HOUSE OF
PAYNE
TBS
4.6
6.9
795
12
WWE
ENTERTAINMENT
USA
4.5
6.4
819
13
WWE
ENTERTAINMENT
USA
4.2
5.9
862
14
CNN
ELECTION CENTER
CNN
4.0
6.4
718
15
MAJOR
LEAGUE BASEBALL ALCS
TBS
3.8
5.6
666
16
ICARLY
NICK
3.7
6.4
799
17
MOVIE OF
THE WEEK
BET
3.6
5.4
735
18
DEBATE
MSNBC
3.6
5.0
819
19
NBB MOVIE
MYSTERY GIRL
NICK
3.6
5.9
742
20
LARRY KING
LIVE
CNN
3.5
5.3
581
21
POST
DEBATE ANALYSIS
MSNBC
3.5
4.9
845
22
LARRY KING
LIVE
CNN
3.4
4.9
646
23
ANDERSON
COOPER 360
CNN
3.4
5.1
605
24
LAW &
ORDER: SVU
USA
3.3
5.5
592
25
LAW &
ORDER
TNT
3.3
4.8
522
Source: Nielsen Media
Research. Based on live and same day viewing. Number of viewers shown in
thousands (1,000 = 1 million). Representing more than 13.45 million
television households in the U.S., the African- American television
audience is the largest minority segment in Nielsen's measurement
samples. All times eastern.
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Book Publishing Authority Now
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clubs.
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Now
in its ninth year of publication, Black Issues Book Review is the
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latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
