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Hunter-Miller Group
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Media Economics Group
Nia Enterprises
OwensMorris
 Communications
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U.S. Census Bureau
UniWorld Group
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

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Black Cable TV Ratings for Week of October 12 - 18
BET proves it can deliver big audiences for another season of 'The Game'

(October 21, 2009) Since saving the popular comedy series, "The Game" after being cancelled by the CW, BET has scheduled back-to-back airings of the show to prove to producer CBS Television that a fourth season would worthwhile its investment. It will be hard for CBS to ignore the ratings generated. BET attracted the kind of consistent audience for "The Game" that only Tyler Perry has been able to deliver on cable. Eleven episodes shown during the second week of October averaged more than a million viewers each, for a total viewership of 11.8 million.

BET easily took the title of the week's most watched cable network, relegating TBS to second place with 5.8 million viewers. TNT was third with 3.3 million viewers.

The total number viewers for the Top 25 most popular cable shows in black households, according to Nielsen, was 29.5 million, or 19 percent more than the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+
 

1

NFL REGULAR SEASON

ESPN

11.9

17.4

2,209

2

REAL HOUSEWIVES ATLANTA

BRAVO

8.1

12.3

1,537

3

THE GAME

BET

7.3

10.7

1,312

4

VH1 HIP HOP HONORS 2009

VH1

7.3

10.5

1,604

5

MEET THE BROWNS

TBS

7.0

10.6

1,423

6

THE GAME

BET

7.0

10.1

1,267

7

MEET THE BROWNS

TBS

6.8

10.3

1,326

8

THE GAME

BET

6.4

9.1

1,128

9

HOUSE OF PAYNE

TBS

6.4

9.6

1,209

10

THE GAME

BET

6.3

9.1

1,064

11

TNT BIG PICTURE MOVIES

TNT

6.2

8.7

1,222

12

TNT BIG PICTURE MOVIES

TNT

6.0

9.5

1,089

13

THE GAME

BET

5.8

8.3

1,043

14

TNT BIG PICTURE MOVIES

TNT

5.8

8.7

1,088

15

THE GAME

BET

5.8

8.4

1,022

16

THE GAME

BET

5.7

8.4

1,094

17

HOUSE OF PAYNE

TBS

5.6

8.6

1,030

18

THE GAME

BET

5.6

7.9

973

19

THE GAME

BET

5.5

8.1

1,037

20

WWE ENTERTAINMENT

USA

5.3

7.5

1,124

21

THE GAME

BET

5.3

7.5

954

22

WWE ENTERTAINMENT

USA

4.9

7.1

1,031

23

BEHIND THE MUSIC

VH1

4.8

7.3

961

24

THE GAME

BET

4.7

7.0

912

25

HOUSE OF PAYNE

TBS

4.6

7.1

846

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African- American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart



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