HOME  |   STATS  |   PUBLICATIONS  | REGISTER  | ADVERTISE   CONTACT US  |  SEARCH  


 ORDER THE WORKBOOK!

 
Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


Click here to order
_________________


 Departments        
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and
  Background


 Register Here       
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
______________________
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
(c) 2009 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Steve Harvey and State Farm collaborate on free digital content campaign

(October 18, 2009) Starting this week, State Farm will present comedian, author, and radio personality Steve Harvey in a series of animated digital shorts in which he offers his comedic insights on a range of life topics. The content, delivered in Harvey's patented "King of Comedy" style, is meant to make relevant and meaningful connections between Sate Farm and consumers and that will resonate particularly with African-Americans.



"These bits are strictly entertaining," said Pan El, State Farm marketing vice president. "Though they address insurance and financial services related topics -- to broaden State Farm's brand voice in an unexpected way -- they are delivered with Steve's unique perspective and humor."

Created by Sanders\Wingo, State Farm's African-American ad agency of record, 48 digital episodes will be rolled out at regular intervals over the next 12 months. All the shorts are offered and shareable from all digital screens, including computers, smartphones and, mp3 players at www.harveyknowsbest.com.

The first installment of the campaign is being launched during National Teen Driver Safety Week (Oct. 19-24) and is Harvey's response to his teenage son's request for transportation.

"State Farm and their ad agency Sanders\Wingo provided broad topics and I created the content" said Harvey. "I am excited to be taking advantage of this unique arrangement to share my take on serious, important topics in a funny way."

The association between State Farm and Harvey began some three years ago with a media buy on the Steve Harvey Morning Show touting the company's sponsorship of the 50 Million Pound Challenge.

"The campaign's basic idea was to extend the Steve Harvey and State Farm brands in an unexpected yet wanted manner," said Bob Wingo, CEO of Sanders\Wingo. "Everyone wants to be in social media and utilizing digital content, but to be successful, as we believe this will be, it needs to be relevant."


Go to Target Market News homepage

 








_________________________________________________________________________________________