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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Research shows marketing opportunity among African-American new car buyers

(October 18, 2009) At the recent Rainbow PUSH Tenth Annual Automotive Symposium held in Detroit, industry executives engaged in a series of panel discussions that examined how the economy affected African-Americans' roles as customers, dealers and suppliers.

A presentation of new research data showed African-Americans -- even during the severe economic recession -- were contributing significantly to the auto industry's recovery with their purchases of new vehicles.

According to statistics presented by Marc Bland, Manager of the Analytical Solutions unit of R.L. Polk & Company, African-Americans purchased more than 320,000 new cars between January and July of this year. This represents 7.1 percent of all new cars bought.

In 2007, according to Polk research, African-Americans bought 626,905 new cars or nearly nine percent of all the new cars purchased that year. In 2008 the number dropped to 520,993 vehicles or eight percent of the total of all new cars.

The data from Polk also showed that Toyota had 48,680 African-American new car buyers for the first seven months of this year -- the most of all auto brands. Ford's Lincoln division had the largest percentage of African-Americans (10%) among all of its buyers during the same period.

Overall, personal new vehicle registrations declined nearly 10.4 percent in 2008, and fell an additional 30.6 percent so far in 2009. African American new vehicle purchases posted declines of 16.9 percent in 2008 and 38.5 percent in 2009.

Cars Purchased by African-Americans Jan.-July 2009

Rank

Make/Model

African-American

General Market

African-Amer %

1

Lincoln

3,464

35,251

9.83%

2

Nissan

28,767

301,473

9.54%

3

Cadillac

4,068

43,102

9.44%

4

Kia

10,813

115,520

9.36%

5

Mitsubishi

2,491

26,820

9.29%

6

Chrysler

7,216

83,976

8.59%

7

Mercury

3,005

38,391

7.83%

8

Dodge

18,071

234,180

7.72%

9

Chevrolet

35,012

474,529

7.38%

10

Saturn

3,092

42,052

7.35%

11

Hyundai

12,469

172,389

7.23%

12

Ford

34,730

486,652

7.14%

13

Toyota

48,680

696,855

6.99%

14

Buick

3,288

47,948

6.86%

15

Pontiac

5,679

82,821

6.86%

16

GMC

7,138

104,779

6.81%

17

Infiniti

2,438

36,514

6.68%

18

Honda

36,526

551,432

6.62%

19

Mercedes-Benz

5,530

84,368

6.55%

20

Mazda

6,360

98,583

6.45%

21

Acura

3,466

54,644

6.34%

22

Jeep

8,032

131,678

6.10%

23

Volkswagen

6,182

104,476

5.92%

24

BMW

5,495

92,981

5.91%

25

Volv o

1,652

28,395

5.82%

26

Lexus

5,275

93,353

5.65%

27

MINI

1,224

23,231

5.27%

28

Audi

1,681

38,998

4.31%

29

Subaru

3,703

97,529

3.80%

Source: R.L. Polk presentation data from Rainbow PUSH
Automotive Symposium, Oct. 2009. Rankings by percentage
of African-American new car buyers.



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