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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Target Market News Inc.

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Johnson Publishing marks EBONY's 65th anniversary with November iPad edition

(October 26, 20100 EBONY, the largest selling magazine for African-Americans, unveiled its iPad edition to coincide with the magazine's 65th anniversary November issue. The move signals EBONY's continued embrace of new media and the company's work to expand its audience. Set at $3.99, the new app is the same price as the magazine and is available at the iTunes store.

"Launching the inaugural iPad edition of EBONY as we celebrate our 65th anniversary is a perfect way to honor the legacy of this iconic magazine while making it available to today's digital saavy consumer," said Rodrigo A. Sierra, chief marketing officer, SVP, of Johnson Publishing Company, Inc. "While EBONY is about the rich African-American experience, it is not only for African- Americans. It is for anyone who wants to know more about America's story. We intend to make that story available where ever the consumer wants it."

EBONY continues to make strides in its digital strategy, increasing traffic to its Website, www.ebony.com, by nearly 11 percent from August to September 2010. Additionally, time spent on the company's Website has lengthened and average page views have gone up. In October, the company updated the look, feel and usability of its Website, adding additional archival photography, behind-the-scenes video, and the ability to search historical copies dating back to 1945, the year the magazine was launched.

EBONY magazine, which reaches over 10 million readers per issue, is published by Johnson Publishing Company, Inc., the nation's largest black-owned publishing company. EBONY magazine was founded in 1945 by the late Publisher and Chairman John H. Johnson. Linda Johnson Rice is chairman and Desiree Rogers is CEO.


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