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2008 by Target Market News Inc. All rights reserved
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Cable TV Ratings for Week of October 6 - 12
Football, politics and 'Payne' top cable viewing; Disney is most watched
network (October
15, 2008) Football, politics and "Payne." That's what dominated the Top
25 cable chart in the second week of October. The NFL's Monday Night
Football match-up between the Minnesota Vikings and the New Orleans
Saints pulled in nearly two million black viewers to take the No.1 spot
among cable shows for the week.
The second Presidential Debate between Barack Obama and John McCain --
and the analysis that followed -- boosted CNN to the second and third
spots on the chart.
The honors of the week's most watched network went to TBS, which
achieved the position with the 7 million viewers for six episodes of
Tyler Perry's "House of Payne." CNN was second with 4.6 million viewers,
followed by Disney's 3.6 million.
The total number of viewers for the Top 25 cable shows, according to
Nielsen Media Research, was 24.5 million.
Top 25
Cable Shows in Black Households
Rank
| Program | Network | AA Rating | AA Share | Viewers 2+
1
NFL
REGULAR SEASON
ESPN
10.0
14.7
1,962
2
PRES
DEBATE 2 2008
CNN
8.6
11.9
1,768
3
ANDERSON
COOPER 360
CNN
7.9
11.2
1,584
4
HOUSE OF
PAYNE
TBS
7.7
11.5
1,502
5
HOUSE OF
PAYNE
TBS
7.2
10.7
1,416
6
HOUSE OF
PAYNE
TBS
6.7
10.1
1,299
7
HOUSE OF
PAYNE
TBS
6.6
9.7
1,226
8
MAKING THE
BAND 4
MTV
5.5
7.6
971
9
I WANT TO
WORK FOR DIDDY
VH1
4.9
6.9
900
10
WWE
ENTERTAINMENT
USA
4.8
6.9
1,006
11
HOUSE OF
PAYNE
TBS
4.7
7.0
949
12
I LOVE
MONEY
VH1
4.5
6.6
861
13
LARRY KING
LIVE
CNN
4.3
6.4
754
14
WWE
ENTERTAINMENT
USA
4.1
5.7
872
15
MUPPETS
WIZARD OF OZ
DISNEY
4.1
6.1
782
16
VH1 HIP
HOP HONORS 2008
VH1
3.9
5.9
694
17
SUITE LIFE
ON DECK
DISNEY
3.4
5.8
757
18
DEBATE
MSNBC
3.4
4.7
660
19
ROCK OF
LOVE CHARM SCHOOL
VH1
3.4
4.7
608
20
HANNAH
MONTANA
DISNEY
3.3
5.0
700
21
HOUSE OF
PAYNE
TBS
3.3
5.1
624
22
POST
DEBATE ANALYSIS
MSNBC
3.3
4.7
682
23
ANDERSON
COOPER 360
CNN
3.3
4.9
568
24
PHINEAS
AND FERB
DISNEY
3.3
5.3
703
25
WIZARDS OF
WAVERLY PLACE
DISNEY
3.2
4.7
700
Source: Nielsen Media
Research. Based on live and same day viewing. Number of viewers shown in
thousands (1,000 = 1 million). Representing more than 13.45 million
television households in the U.S., the African- American television
audience is the largest minority segment in Nielsen's measurement
samples. All times eastern.
Presentation
From:
AllHipHop.com
BlackWeb 2.0
Burrell Communications
Codeblack Interactive
Google
Lee Moss Media
Reach Media
RushmoreDrive.com
Synovate
The Media Audit
The Axis Ad Agency
UniWorld Group
...and more
Review Presentations From: Arbitron
GlobalHue
Hunter-Miller Group
Nia Enterprises
Radio One
R. L. Polk
Starcom MediaVest
U.S. Census Bureau
Yankelovich
...and others!
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
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_________________________
Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
