15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
Story continued... _________________
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Black
Cable TV Ratings for Week of October 4 - 10 Title of most
watched network swings to BET with TBS comedies on baseball hiatus
(October 14, 2010) Major League Baseball knocked "Meet the Browns" out
of the cable schedule and created an opening for the title of most
watched cable network. Though the competition of late has been between
TBS and Nickelodeon, BET that took the honor.
BET attracted 4.3 million viewers for five programs, which is less than
half of what TBS usually attracts. Second place went to Nickelodeon with
three million watchers for five shows. USA network claimed 2.2 million
viewers for two shows.
The total number of viewers watching the Top 25 cable shows, according
to Nielsen, was 21.6 million. That was a drop of 17 percent from the
previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA Share | Viewers 2+
1
NFL REGULAR SEASON
ESPN
13.8
19.4
2,593
2
REAL HOUSEWIVES ATLANTA
BRAVO
7.9
10.8
1,545
3
106 & PARK: 10 YEARS
BET
6.0
8.6
1,217
4
WWE ENTERTAINMENT
USA
5.5
7.7
1,178
5
WWE ENTERTAINMENT
USA
5.0
6.8
1,058
6
BAD GIRLS CLUB
OXYGEN
4.5
6.5
896
7
106 & PARK: 10 YEARS
BET
4.5
7.0
935
8
FANTASIA FOR REAL 2
VH1
4.3
6.0
710
9
LA LAS FULL COURT WEDDING
VH1
4.1
5.9
775
10
JERSEY SHORE 2
MTV
3.9
5.8
692
11
MOVIE OF THE WEEK
BET
3.8
5.7
837
12
WIZARDS OF WAVERLY PLACE
DISNEY
3.8
5.9
746
13
THE FIRST 48
A&E
3.7
5.4
642
14
BIG PICTURE MOVIES
TNT
3.6
5.3
647
15
HANNAH MONTANA
DISNEY
3.6
5.7
655
16
EVERYBODY HATES CHRIS
NICK
3.6
5.1
568
17
PHINEAS AND FERB
DISNEY
3.6
5.7
706
18
HAIR BATTLE SPECTACULAR
OXYGEN
3.5
5.1
670
19
KEEPING UP KARDASHIANS
E! TV
3.5
4.9
646
20
MY WIFE AND KIDS
NICK
3.5
5.2
712
21
MOVIE OF THE WEEK
BET
3.5
4.9
690
22
MOVIE OF THE WEEK
BET
3.5
5.8
720
23
GEORGE LOPEZ
NICK
3.4
5.2
556
24
EVERYBODY HATES CHRIS
NICK
3.4
5.0
552
25
MY WIFE AND KIDS
NICK
3.4
4.9
656
Source:
Nielsen Media Research. Ranked by share of audience watching. Based on
live and same day viewing. Number of viewers shown in thousands (1,000 =
1 million). Representing more than 13.45 million television households
in the U.S., the African-American television audience is the largest
minority segment in Nielsen's measurement samples. All times eastern.
