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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
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Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black Cable TV Ratings for Week of October 4 - 10
Title of most watched network swings to BET with TBS comedies on baseball hiatus

(October 14, 2010) Major League Baseball knocked "Meet the Browns" out of the cable schedule and created an opening for the title of most watched cable network. Though the competition of late has been between TBS and Nickelodeon, BET that took the honor.

BET attracted 4.3 million viewers for five programs, which is less than half of what TBS usually attracts. Second place went to Nickelodeon with three million watchers for five shows. USA network claimed 2.2 million viewers for two shows.

The total number of viewers watching the Top 25 cable shows, according to Nielsen, was 21.6 million. That was a drop of 17 percent from the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

NFL REGULAR SEASON

ESPN

13.8

19.4

2,593

2

REAL HOUSEWIVES ATLANTA

BRAVO

7.9

10.8

1,545

3

106 & PARK: 10 YEARS

 BET

6.0

8.6

1,217

4

WWE ENTERTAINMENT

USA

5.5

7.7

1,178

5

WWE ENTERTAINMENT

USA

5.0

6.8

1,058

6

BAD GIRLS CLUB

OXYGEN

4.5

6.5

896

7

106 & PARK: 10 YEARS

 BET

4.5

7.0

935

8

FANTASIA FOR REAL 2

VH1

4.3

6.0

710

9

LA LAS FULL COURT WEDDING

VH1

4.1

5.9

775

10

JERSEY SHORE 2

MTV

3.9

5.8

692

11

MOVIE OF THE WEEK

 BET

3.8

5.7

837

12

WIZARDS OF WAVERLY PLACE

DISNEY

3.8

5.9

746

13

THE FIRST 48

A&E

3.7

5.4

642

14

BIG PICTURE MOVIES

TNT

3.6

5.3

647

15

HANNAH MONTANA

DISNEY

3.6

5.7

655

16

EVERYBODY HATES CHRIS

NICK

3.6

5.1

568

17

PHINEAS AND FERB

DISNEY

3.6

5.7

706

18

HAIR BATTLE SPECTACULAR

OXYGEN

3.5

5.1

670

19

KEEPING UP KARDASHIANS

E! TV

3.5

4.9

646

20

MY WIFE AND KIDS

NICK

3.5

5.2

712

21

MOVIE OF THE WEEK

 BET

3.5

4.9

690

22

MOVIE OF THE WEEK

 BET

3.5

5.8

720

23

GEORGE LOPEZ

NICK

3.4

5.2

556

24

EVERYBODY HATES CHRIS

NICK

3.4

5.0

552

25

MY WIFE AND KIDS

NICK

3.4

4.9

656

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.
 
Click here for last week's Top 25 cable TV chart


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