Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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Nielsen Vice Chair Susan Whiting adds title of Chief Diversity Officer
14, 2010) The Nielsen Company, the global leader in providing insights
into what consumers watch and buy, today announced that Vice Chair Susan
Whiting will assume the additional responsibilities of Chief Diversity
Officer, and will continue to report to Nielsen CEO David Calhoun.
Diversity is critical to Nielsen's ability to provide its more than
10,000 clients with a complete understanding of consumers worldwide. The
Nielsen Company's unmatched consumer insight requires representative
panels and meaningful relationships with the spectrum of diverse
communities in the markets where the company and its clients operate. In
assuming these responsibilities, Whiting will also focus on improving
the diversity of The Nielsen Company's leadership ranks, global
workforce of more than 35,000 as well as increasing purchasing from
"Understanding and promoting diversity is critical to our business
because it enables us to better meet the needs of our clients," said
Nielsen Chief Executive Officer David Calhoun. "Susan has demonstrated
meaningful leadership in making diversity a business priority and her
leadership of these efforts within the Office of the CEO will allow us
to assess and direct our efforts from the highest level of our company."
"Increasing our diversity will improve the performance of The Nielsen
Company across the board, with clients, associates, local communities,
shareholders and public officials," said Whiting. "I'm delighted to
formally add these initiatives to my responsibilities."
At Nielsen, Whiting pioneered the company's formal diversity programs,
including Employee Resource Groups, diversity-based recruitment and
development programs. Whiting was also instrumental in the formation of
Nielsen's external Advisory Councils, including the African American
Advisory Council, the Asian Pacific American Advisory Council, and the
Hispanic Latino Advisory Council, which provide a forum for direct
communication and engagement between The Nielsen Company and their
A member of The Nielsen Company's Executive Council, Whiting was a
recipient of the 2009 Women Who Make a Difference Award from the
International Women's Forum. In 2007, she was recognized by The Wall
Street Journal as one of their "Women to Watch," and was named that same
year by Crain's New York Business as one of the 100 Most Influential
Women in New York City.
Whiting is a vice chair of the Corporate Fund Board of the Kennedy
Center of Performing Arts, and sits on the Board of Directors for
Wilmington Trust Corporation, MarkMonitor, The Ad Council, and Denison
University. She is also a recipient of the Humanitarian Award from the
Leukemia and Lymphoma Society, the Outstanding Female Role Model award
from the NBA Wives Association, the Women's Venture Fund Highest Leaf
Award and the President's Award from the Imagen Foundation.
Nielsen is committed to accurately measuring a broad range of consumer
behavior worldwide. This includes what people watch on television, what
books or periodicals they read, videos they buy, films they watch, music
they listen to, where they shop and what consumer goods they buy, and
what they listen to on radio. Nielsen first began tracking consumer
behavior in 1923 when the company was founded by a 26-year-old engineer
named Arthur C. Nielsen.
The Nielsen Company's Commitment to Diversity At Nielsen, diversity is a
business imperative. Effectiveness at embracing the talents of people of
different backgrounds, experiences and perspectives is critical to the
company's continued success in providing clients with unmatched
information and insights they need to succeed. Nielsen works with
communities to ensure accurate representation of their consumer behavior
through participation in Nielsen's consumer panels and samples.
The Nielsen Company also operates a Supplier Diversity Initiative to
build collaborative alliances that provide minority and women-owned
business enterprises with meaningful opportunities to grow their
business, while helping Nielsen achieve strategic business goals and
deliver customer excellence.
About The Nielsen Company The Nielsen Company is a global information
and media company with leading market positions in marketing and
consumer information, television and other media measurement, online
intelligence, mobile measurement, trade shows and business publications.
The privately held company is active in approximately 100 countries,
with headquarters in New York, USA. For more information, please visit