Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation's top experts on
Black consumer marketing, including:
Arbitron
Burrell Communications Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more
Copyright (c)
2009 by Target Market News Inc. All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.
312-408-1881
info@targetmarketnews.com
ESSENCE.com survey
of black men finds them more optimistic in Obama era
(October 13, 2009) Almost one year ago, the historic election of Barack
Obama to the most powerful position on the globe shattered conventional
wisdom about race, culture and identity at its core. However, has
anything really changed since the election? ESSENCE.com today announced
the results of its online survey, "African-American Men in the Age of
Obama," pegged to the one-year anniversary of President Obama's
election.
The survey asked African-American men nationwide about how it feels to
be Black and male in the Age of Obama, including questions about the
perception of African-American men by all Americans, how they are
portrayed in the media, whether or not they feel racial profiling has
decreased since the election and more.
The survey found that an overwhelming 91% of African-American men think
President Obama represents them, but 73% think their quality of life has
not changed since Obama won the general election. Other results from
ESSENCE.com's survey include:
- 87% think that now that there is a Black president, African-American
men can attain the American Dream
- 67% now believe that African-American boys will have a better chance
at academic success
- 44% have seen more African-American men spending time with their
children since the election
- 68% feel the perception of African-American men by all Americans has
not changed since the election
- 88% feel that African-American men have not been portrayed more fairly
in the media since the election
- Only 9% of those surveyed think racial profiling of African-American
men has decreased since the election
- 92% feel that African-American men have not received better treatment
from the police since the election
"As part of ESSENCE's November issue feature, in which we talked to
influential leaders like General Powell, Bishop Jakes, and Steve Harvey
about the one-year anniversary of Obama's historic election, we also
reached out to the general African-American male community to take their
temperature on how life has or has not changed for them," says Patrik
Henry Bass, Senior Editor, ESSENCE.
"It is telling that more than 90% of African-American men in our
ESSENCE.com survey said they feel President Obama represents them. It
is perhaps even more telling that a majority of these men do not feel
the dial has moved much for them since the election, but that they do
feel tremendous hope for future generations of African-American boys."