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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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Black Cable TV Ratings for Week of October 5 - 11
BET takes most watched network of the week title by filling TBS void

(October 13, 2009) With TBS' House of Payne and Meet the Browns on hiatus the first week of October, BET easily moved into the most watched cable network title. It increased its audience over the previous week by more than 30 percent, but still had to settle for third on the Top 25 chart.

BET nine shows on the week's Top 25 garnered 9.1 million viewers. The second leading cable network was Disney, which pulled in 4 million viewers for five shows. Nickelodeon's Nick-At-Nite grabbed 2.9 million viewers for four programs.

The total number viewers watching the Top 25 cable shows in black homes, as cited by Nielsen, dropped by eight percent to 24.7 million.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

NFL REGULAR SEASON     

ESPN

15.2

21.8

2,907

2

REAL HOUSEWIVES ATLANTA

BRAVO

8.5

12.5

1,626

3

FRANKIE & NEFFE

BET

8.1

12.1

1,701

4

FRANKIE & NEFFE

BET

7.7

11.4

1,543

5

THE GAME

BET

6.6

9.8

1,294

6

THE GAME

BET

6.1

9.2

1,156

7

WWE ENTERTAINMENT

USA

5.0

7.2

1,111

8

WWE ENTERTAINMENT

USA

4.7

6.5

945

9

GAME, THE

BET

4.7

7.3

857

10

BET MOVIE OF THE WEEK

BET

4.2

6.4

691

11

EVERYBODY HATES CHRIS

NICK

4.2

6.1

840

12

THE GAME

BET

4.1

6.6

773

13

REAL CHANCE OF LOVE 2

VH1

4.0

5.5

752

14

WIZARDS OF WAVERLY PLACE

DISNEY

3.8

6.5

841

15

TWITCHES TOO

DISNEY

3.8

6.0

813

16

HANNAH MONTANA - LN

DISNEY

3.6

5.8

856

17

WIZARDS OF WAVERLY PL -LN

DISNEY

3.6

5.8

802

18

MLB GAME BREAK

TBS

3.5

5.2

652

19

EVERYBODY HATES CHRIS

NICK

3.5

5.1

708

20

BET MOVIE OF THE WEEK

BET

3.5

4.9

585

21

EVERYBODY HATES CHRIS

NICK

3.5

5.0

677

22

THE GAME

BET

3.4

5.0

508

23

EVERYBODY HATES CHRIS

NICK

3.4

4.9

720

24

LAW & ORDER: SVU

USA

3.4

5.3

597

25

SUITE LIFE ON DECK

DISNEY

3.3

5.5

756

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African- American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart



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