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Burrell
Communications Group named AOR for Ashley Stewart retail stores
(October 14, 2008) Urban Brands has selected Burrell Communications
Group as the agency of record for marketing communications for its
Ashley Stewart brand, effective October 1st. With more than 220
locations, from New York to Los Angeles, Ashley Stewart is an industry
leader in delivering sophisticated lifestyle apparel and accessories for
the fashion-conscious plus-size woman.
Over the next five to seven years Urban Brand's strategic priorities
include the expansion of its portfolio of stores, the remodeling of
existing stores in America's most influential fashion markets, and the
leveraging of existing brand equity to accelerate long-term growth.
Burrell will oversee advertising, e-marketing and engagement marketing.
The agency's first order of business will be the launch of the new
Butterfly Bra inspired by Grammy-award winning artist, Jill Scott.
"After three decades honing our deep understanding of and competencies
in marketing to women, we are extremely pleased to welcome Ashley
Stewart as one of our newest clients," said McGhee Williams Osse, co-CEO
of Burrell Communications. "This is a brand that celebrates all that is
strong, confident and beautiful about women, and we look forward to
adding resonance to their voice in the community."
"We are excited about this new partnership, and the consumer insights
and expertise that Burrell brings to our marketing efforts," said Mark
Gunn, Chief Strategic Officer, Urban Brands. "Ashley Stewart is a bold
and fashion savvy brand, and Burrell's approach to marketing reflects a
similar temperament and spirit."
Burrell Communications is a full-service marketing communications
company with offices in Chicago, Atlanta and Los Angeles. In business
for more than 30 years, Burrell is a leader in understanding and
motivating consumer behavior in the African-American and Yurban(R)
markets. The agency's client roster includes: Procter & Gamble, Toyota,
General Mills, Walt Disney World Resorts, Allstate, Abbott, Zimmer and
Lilly.
Presentation
From:
AllHipHop.com
BlackWeb 2.0
Burrell Communications
Codeblack Interactive
Google
Lee Moss Media
Reach Media
RushmoreDrive.com
Synovate
The Media Audit
The Axis Ad Agency
UniWorld Group
...and more
Review Presentations From: Arbitron
GlobalHue
Hunter-Miller Group
Nia Enterprises
Radio One
R. L. Polk
Starcom MediaVest
U.S. Census Bureau
Yankelovich
...and others!
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
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_________________________
Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
