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2008 by Target Market News Inc. All rights reserved
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TV
Ratings for Week of October 6 - 12 Fox's 'The
OT' keeps football at No.1; CBS programs overwhelm Top 25 (October
15, 2008) Football remained top of mind with black TV viewers, but the
week's No.1 show wasn't an NFL game. It was the popular Fox post-game
show, "The OT," which pulled 2.6 million black viewers on Sunday, Oct.
12th. NBC's "Sunday Night Football" still had more than two million
viewers, dropped to fifth place.
CBS easily dominated with most watched network category, with 18.2
million viewers. ABC claimed 10.6 million viewers for second place,
while NBC grabbed 3.9 million.
The total number of viewers for the Top 25, according to Nielsen Media
Research, increased 3.3 percent to 39.3 million.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | No. of Viewers2+
1
THE OT
FOX
13.3
7.1
2.620
2
CSI
CBS
13.3
6.7
2.465
3
CSI: NY
CBS
11.4
5.7
2.106
4
DANCING
WITH THE STARS
ABC
11.2
5.5
2.031
5
NBC SUN
NIGHT FOOTBALL
NBC
10.8
6.0
2.236
6
CSI: MIAMI
CBS
10.6
5.5
2.045
7
DANCING
W/STARS RESULT SP
ABC
9.8
4.7
1.756
8
CRIMINAL
MINDS
CBS
9.4
4.6
1.704
9
VOTE2008:ANALYSIS-TUE
ABC
9.2
4.5
1.650
10
MLB NLCS
GAME 3 PRE
FOX
8.4
4.3
1.590
11
SUN NIGHT
NFL PRE-KICK
NBC
8.2
4.7
1.747
12
GREY'S
ANATOMY-THU 9PM
ABC
8.1
3.7
1.375
13
ELEVENTH
HOUR
CBS
7.8
4.0
1.477
14
COLD CASE
CBS
7.6
3.9
1.433
15
UGLY BETTY
ABC
7.3
3.5
1.288
16
DESPERATE
HOUSEWIVES
ABC
7.2
3.7
1.370
17
LIFE ON
MARS
ABC
7.2
3.1
1.158
18
GAME, THE
CW
7.0
3.2
1.187
19
AMERICA'S
TOP MODEL-5
CW
6.8
3.1
1.153
20
NCIS
CBS
6.7
3.3
1.228
21
CAMPAIGN
'08-DEBATE ANALYSIS-2
CBS
6.7
3.4
1.251
22
THE UNIT
CBS
6.5
3.2
1.166
23
60 MINUTES
CBS
6.1
2.8
1.041
24
GHOST
WHISPERER
CBS
6.1
3.0
1.102
25
HOME DEPOT
PRIME COLLEGE FOOTBALL
CBS
6.1
3.3
1.204
Source: Nielsen Media Research. Number of
viewers
ages 2+ shown in millions. Rankings are based on
share of black households. Representing more than
13.45 million television households in the U.S., the
African-American television audience is the largest
minority segment in Nielsen measurement samples.
All times eastern.
Presentation
From:
AllHipHop.com
BlackWeb 2.0
Burrell Communications
Codeblack Interactive
Google
Lee Moss Media
Reach Media
RushmoreDrive.com
Synovate
The Media Audit
The Axis Ad Agency
UniWorld Group
...and more
Review Presentations From: Arbitron
GlobalHue
Hunter-Miller Group
Nia Enterprises
Radio One
R. L. Polk
Starcom MediaVest
U.S. Census Bureau
Yankelovich
...and others!
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
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_________________________
Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
