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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
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Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black TV Ratings for Week of October 4 - 10
Most watched TV network in black households see-saws between CBS, NBC

(October 13, 2010) Black TV viewers are still making their decisions about where their allegiances will fall with the new season schedule. During the first week of October, most of the usual winners on the Top 25 chart repeated their performance from the previous week. NBC's "Undercovers" lost about 200,000 viewers, going from eighth to eleventh. CBS' "Hawaii Five-O" joined the list of favorites for the first time at No.20 with 1.1 million viewers.

CBS earned 15.6 million viewers for 11 of its shows to take back the most watched TV network title. NBC dropped to second with 12 million viewers across six programs. ABC had 10.5 million watchers for seven shows.

For the first time in four weeks the total number of black viewers watching the Top 25 dropped. Nielsen recorded an 11 percent decline to 39.5 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

SUNDAY NIGHT FOOTBALL

NBC

16.5

8.4

3,140

2

DANCING WITH THE STARS

ABC

11.4

5.4

2,032

3

60 MINUTES

CBS

10.8

5.5

2,072

4

SUNDAY NIGHT NFL PRE-KICK

NBC

10.8

5.6

2,105

5

LAW AND ORDER:SVU

NBC

10.2

5.1

1,903

6

LAW & ORDER:LA

NBC

9.8

4.7

1,754

7

DANCING W/STARS RESULTS

ABC

9.2

4.7

1,766

8

NCIS: LOS ANGELES

CBS

9.0

4.2

1,581

9

THE GOOD WIFE

CBS

8.3

4.0

1,491

10

GREY'S ANATOMY

ABC

8.3

3.8

1,432

11

UNDERCOVERS

NBC

8.3

4.1

1,537

12

UNDERCOVER BOSS

CBS

8.1

4.3

1,617

13

FOOTBALL NT AMERICA PT 3

NBC

8.0

4.2

1,590

14

NCIS

CBS

7.6

3.6

1,351

15

DETROIT 1-8-7

ABC

7.5

3.7

1,400

16

AMAZING RACE 17

CBS

7.4

4.2

1,573

17

PRIVATE PRACTICE

ABC

7.3

3.2

1,212

18

CRIMINAL MINDS

CBS

7.3

3.4

1,272

19

DESPERATE HOUSEWIVES

ABC

7.2

3.5

1,318

20

HAWAII FIVE-0

CBS

6.9

3.1

1,176

21

NO ORDINARY FAMILY

ABC

6.8

3.8

1,427

22

BLUE BLOODS

CBS

6.6

3.3

1,222

23

THE MENTALIST

CBS

6.5

2.9

1,108

24

CSI: NY

CBS

6.5

3.3

1,233

25

FAMILY GUY

FOX

6.4

3.4

1,286

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart



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