15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
Story continued... _________________
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Black
TV Ratings for Week of October 4 - 10 Most
watched TV network in black households see-saws between CBS, NBC
(October 13, 2010) Black TV viewers are still making their decisions
about where their allegiances will fall with the new season schedule.
During the first week of October, most of the usual winners on the Top
25 chart repeated their performance from the previous week. NBC's
"Undercovers" lost about 200,000 viewers, going from eighth to eleventh.
CBS' "Hawaii Five-O" joined the list of favorites for the first time at
No.20 with 1.1 million viewers.
CBS earned 15.6 million viewers for 11 of its shows to take back the
most watched TV network title. NBC dropped to second with 12 million
viewers across six programs. ABC had 10.5 million watchers for seven
shows.
For the first time in four weeks the total number of black viewers
watching the Top 25 dropped. Nielsen recorded an 11 percent decline to
39.5 million.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of
AA | No. Viewers 2+
1
SUNDAY NIGHT FOOTBALL
NBC
16.5
8.4
3,140
2
DANCING WITH THE STARS
ABC
11.4
5.4
2,032
3
60 MINUTES
CBS
10.8
5.5
2,072
4
SUNDAY NIGHT NFL PRE-KICK
NBC
10.8
5.6
2,105
5
LAW AND ORDER:SVU
NBC
10.2
5.1
1,903
6
LAW & ORDER:LA
NBC
9.8
4.7
1,754
7
DANCING W/STARS RESULTS
ABC
9.2
4.7
1,766
8
NCIS: LOS ANGELES
CBS
9.0
4.2
1,581
9
THE GOOD WIFE
CBS
8.3
4.0
1,491
10
GREY'S ANATOMY
ABC
8.3
3.8
1,432
11
UNDERCOVERS
NBC
8.3
4.1
1,537
12
UNDERCOVER BOSS
CBS
8.1
4.3
1,617
13
FOOTBALL NT AMERICA PT 3
NBC
8.0
4.2
1,590
14
NCIS
CBS
7.6
3.6
1,351
15
DETROIT 1-8-7
ABC
7.5
3.7
1,400
16
AMAZING RACE 17
CBS
7.4
4.2
1,573
17
PRIVATE PRACTICE
ABC
7.3
3.2
1,212
18
CRIMINAL MINDS
CBS
7.3
3.4
1,272
19
DESPERATE HOUSEWIVES
ABC
7.2
3.5
1,318
20
HAWAII FIVE-0
CBS
6.9
3.1
1,176
21
NO ORDINARY FAMILY
ABC
6.8
3.8
1,427
22
BLUE BLOODS
CBS
6.6
3.3
1,222
23
THE MENTALIST
CBS
6.5
2.9
1,108
24
CSI: NY
CBS
6.5
3.3
1,233
25
FAMILY GUY
FOX
6.4
3.4
1,286
Source: Nielsen Media
Research. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen measurement samples. All times eastern.
Click here for last week's Top 25 TV chart
