Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
Story continued... _________________
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Essence promotes Karen Williams to Vice President, Sales and Marketing
(October 11, 2010) ESSENCE has named Karen Williams as Vice-President,
Sales and Marketing, it was announced today by ESSENCE President
In this role, Karen will be responsible for leading an integrated sales
and marketing team across each of the ESSENCE-branded platforms
including the magazine, Essence.com and the brand's signature events
such as the ESSENCE Music Festival. Her new role will allow ESSENCE to
continue to build sales momentum against insight-driven multi-platform
programs for the brand's clients and agency partners.
"Karen has proven that she has the Midas touch when it comes to
developing successful multi-platform brand strategies," said Ebanks.
"ESSENCE has seen significant growth through a number of franchises she
has developed, including our annual Black Women in Hollywood luncheon
and more. We know that she will continue to contribute to ESSENCE's
growth and profitability in this new and expanded role."
Since joining ESSENCE in April 2007, Karen's media industry experience
and advertising expertise has complemented ESSENCE's sales strategy and
has enhanced the brand's approach to integrated marketing. In her
previous role as Associate Publisher, Marketing, she was integral in
helping to guide the brand's expansion across media platforms, including
digital. She forged a strategic partnership between ESSENCE and CNN,
which in turn developed into a first-time television 90-minute
co-production that aired in 2008 entitled, "Black In America - CNN &
Essence: Reclaiming the Dream." This successful collaboration also
resulted in the development of What Matters, a series of weekly news
segments focused on issues of importance to the African-American
community that currently airs on CNN and HLN.
Karen's expertise has also played a critical role in ESSENCE's various
consumer insights studies -- including the continuance of the brand's
Smart Beauty study which analyzed the attitudes and purchase behaviors
of the modern African-American beauty consumer; ESSENCE's Smart Style
proprietary research study, which uncovered the unique attitudes and
purchasing behavior of African-American women; and The State of Black
Women survey that shows how African-American women are faring today.
She also conceptualized ESSENCE's historic Black Women in Hollywood
Luncheon, the annual, star-studded event which premiered in Los Angeles
during Oscar Week 2008. Most recently, Karen was integral in the
planning of ESSENCE's year-long 40th anniversary celebration, which was
highlighted during events such as ESSENCE's Fierce & Fabulous Awards
Previously, Karen had been the Vice President, Integrated Marketing and
Promotions for the Disney-ABC Television Group's ABC Family Cable
Network. In that position, she managed ad sales promotional
partnerships, trade marketing and sales development for the channel.
Prior to that, Williams was Executive Director, Integrated Marketing and
Promotions for the ABC Television Network, where she developed and
executed ad sales promotional partnerships for ABC Daytime, SoapNet, ABC
Unlimited, ABC News and ABC.com. In addition, Karen was previously the
Director of Licensing for Hearst Magazines Brand Development,
responsible for creating brand extension programs for Cosmopolitan,
Marie Claire, and Country Living. She began her career in consumer
products brand management, supervising promotion programs for Johnson &
Johnson and Sara Lee.
Karen graduated from UCLA with a Bachelor of Arts in Economics and
received her MBA from the UCLA Anderson School. She resides in New York