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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Essence promotes Karen Williams to Vice President, Sales and Marketing
 
(October 11, 2010) ESSENCE has named Karen Williams as Vice-President, Sales and Marketing, it was announced today by ESSENCE President Michelle Ebanks.
 
In this role, Karen will be responsible for leading an integrated sales and marketing team across each of the ESSENCE-branded platforms including the magazine, Essence.com and the brand's signature events such as the ESSENCE Music Festival. Her new role will allow ESSENCE to continue to build sales momentum against insight-driven multi-platform programs for the brand's clients and agency partners.
 
"Karen has proven that she has the Midas touch when it comes to developing successful multi-platform brand strategies," said Ebanks. "ESSENCE has seen significant growth through a number of franchises she has developed, including our annual Black Women in Hollywood luncheon and more. We know that she will continue to contribute to ESSENCE's growth and profitability in this new and expanded role."

Since joining ESSENCE in April 2007, Karen's media industry experience and advertising expertise has complemented ESSENCE's sales strategy and has enhanced the brand's approach to integrated marketing. In her previous role as Associate Publisher, Marketing, she was integral in helping to guide the brand's expansion across media platforms, including digital. She forged a strategic partnership between ESSENCE and CNN, which in turn developed into a first-time television 90-minute co-production that aired in 2008 entitled, "Black In America - CNN & Essence: Reclaiming the Dream." This successful collaboration also resulted in the development of What Matters, a series of weekly news segments focused on issues of importance to the African-American community that currently airs on CNN and HLN.

Karen's expertise has also played a critical role in ESSENCE's various consumer insights studies -- including the continuance of the brand's Smart Beauty study which analyzed the attitudes and purchase behaviors of the modern African-American beauty consumer; ESSENCE's Smart Style proprietary research study, which uncovered the unique attitudes and purchasing behavior of African-American women; and The State of Black Women survey that shows how African-American women are faring today.

She also conceptualized ESSENCE's historic Black Women in Hollywood Luncheon, the annual, star-studded event which premiered in Los Angeles during Oscar Week 2008. Most recently, Karen was integral in the planning of ESSENCE's year-long 40th anniversary celebration, which was highlighted during events such as ESSENCE's Fierce & Fabulous Awards Awards. 

Previously, Karen had been the Vice President, Integrated Marketing and Promotions for the Disney-ABC Television Group's ABC Family Cable Network. In that position, she managed ad sales promotional partnerships, trade marketing and sales development for the channel. Prior to that, Williams was Executive Director, Integrated Marketing and Promotions for the ABC Television Network, where she developed and executed ad sales promotional partnerships for ABC Daytime, SoapNet, ABC Unlimited, ABC News and ABC.com.  In addition, Karen was previously the Director of Licensing for Hearst Magazines Brand Development, responsible for creating brand extension programs for Cosmopolitan, Marie Claire, and Country Living.  She began her career in consumer products brand management, supervising promotion programs for Johnson & Johnson and Sara Lee.
 
Karen graduated from UCLA with a Bachelor of Arts in Economics and received her MBA from the UCLA Anderson School. She resides in New York City.


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