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Salon Sense Magazine Sanders\Wingo
Target Market News
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

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 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

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Lynne d Johnson named Advertising Research Foundation SVP, Social Media

(October 9, 2009) In a major expansion move, social media trailblazer Lynne d Johnson has joined The ARF as Senior Vice President, Social Media, it was recently announced by Robert Barocci, President and CEO.

In this new post, Ms. Johnson will focus on content, brand and social media development and strategy, and will spearhead the launch of The ARF Social Media Council, among many other key initiatives.

She comes to The ARF from FastCompany.com, where she served as Senior Editor/Community Director, overseeing both content and community functionality, as well as writing the Digital Media Diva blog, covering technology, media, marketing and the entertainment business. Prior to that, her 10-year history of bringing together communities both online and offline includes similar leadership roles at Vibe and Spin magazines, as well as BlackPlanet.com. In addition, as a consultant, she has worked with many Web and media properties.

"We are especially happy to have Lynne Johnson on our team, since she is certainly one of social media’s movers and shakers," stated Barocci. "We created this post because the power of social media is the most important new force in our industry," he continued, "and with Lynne at the helm, we are committing The ARF to taking that power to the next level."

"Social media enables marketers to have conversations with consumers, so you get advertising, PR, customer care, and marketing research all at the same time. Lynne will light this path forward for the marketing and media community, " concluded Joel Rubinson, Chief Research Officer of The ARF.

Ms. Johnson currently serves on the Board of Directors of the Literary Freedom Project, a nonprofit arts organization, as well as Interactive One, the interactive arm of Radio One and TV One, and was also on the Advisory Board for Ypulse Youth Marketing Mashup 2009, and the Advisory Board for BlogHer Business 08. She earned a BA in Journalism from SUNY New Paltz and an MBA in Media Management from the Metropolitan College of New York, and is also an adjunct professor in the Audrey Cohen School for Human Services at the Metropolitan College of New York.

The Advertising Research Foundation is an open forum where the best and the brightest from every avenue of advertising can gather to exchange ideas and research strategies. The ARF encompasses a diverse group of experts from all walks of marketing life, from Fortune 500 companies to research practices. ARF members include more than 400 advertisers, advertising agencies, associations, research firms and media companies.

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