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 Communications
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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Black Cable TV Ratings for Week of Sept. 28 - Oct. 4
BET tightens the battle lines with TBS with big boost in Top 25 shows

(October 9, 2009) BET may have found a way to give TBS a run for its perennial title of most watched cable network in black households. Its reality show, Frankie & Neffe, starring the mother and sister of artist Keyshia Cole, had a million-plus audience for both of its airings. Paired with The Game, the two shows have given BET a popular two-hour block of programming on Tuesday nights.

The most watched cable network in black households for the beginning of October was TBS, which posted 7.6 million viewers for six of its Top 25 shows. BET followed closely with 6.9 million viewers for seven of its shows on the chart. USA was a distant third with 2.5 million for three shows.

The total number of viewers watching the Top 25 cable shows, as cited by Nielsen, was virtually the same as the previous week with 27 million.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

NFL REGULAR SEASON     

ESPN

13.6

20.0

2,572

2

REAL HOUSEWIVES ATLANTA

BRAVO

8.9

13.5

1,711

3

HOUSE OF PAYNE

TBS

7.8

12.1

1,547

4

MEET THE BROWNS

TBS

7.3

10.9

1,549

5

HOUSE OF PAYNE

TBS

7.2

10.9

1,458

6

MEET THE BROWNS

TBS

6.7

10.2

1,407

7

FRANKIE & NEFFE

BET

6.7

9.9

1,322

8

FRANKIE & NEFFE

BET

6.2

9.1

1,250

9

THE GAME

BET

5.9

8.7

1,075

10

THE GAME

BET

5.5

8.2

1,007

11

HOUSE OF PAYNE

TBS

4.9

7.7

1,010

12

WWE ENTERTAINMENT

USA

4.8

6.9

1,063

13

THE GAME

BET

4.7

7.2

842

14

WWE ENTERTAINMENT

USA

4.5

6.4

898

15

SUITE LIFE ON DECK

DISNEY

4.4

7.5

1,000

16

THE GAME

BET

4.0

6.4

748

17

REAL CHANCE OF LOVE 2

VH1

3.9

5.6

734

18

ICARLY

NICK

3.9

6.4

794

19

EDDIE GRIFFIN

VH1

3.7

5.3

796

20

THE INCREDIBLES

DISNEY

3.7

5.4

783

21

BET MOVIE OF THE WEEK

BET

3.6

5.6

738

22

HOUSE OF PAYNE

TBS

3.5

5.8

715

23

THE ULTIMATE FIGHTER

SPIKE

3.5

5.3

782

24

HANNAH MONTANA

DISNEY

3.3

5.4

721

25

LAW & ORDER: SVU

USA

3.2

4.8

553

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African- American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart



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