15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Carol H. Williams promotes Traci Sussholz to Vice President, Account Director

(October 11, 2010) Carol H. Williams Advertising has announced that Traci Sussholz has been promoted to Vice President, Account Director. She is based in the agency's California office and previously was an Account Director.

"Traci has excelled in client relationships, organization and leadership and has helped the agency build strong partnerships in both the Chicago and West Coast offices," says Ray Lyle, CHWA Chief Operating Officer and Executive Vice President. "Traci is a great team player and a leader who overcomes obstacles, especially in very challenging times." 

Traci will continue to supervise the account and event teams in CHWA's California office and oversee development and execution of strategies, plans and campaigns that lead to successful projects for the agency's clients. Since joining CHWA seven years ago, Traci has managed many accounts, including General Motors, The Clorox Company, Starwood Hotels & Resorts, Pfizer, Universal Home Entertainment, General Mills, Sunny Delight Beverages Company, the Walt Disney Company, Gilead Sciences and Wells Fargo. She was key to winning the Clorox, Pfizer and Gilead accounts for the agency.

Traci has more than 15 years of advertising, events and marketing experience with Fortune 500 clients. Prior to joining CHWA, she worked for Draft WorldWide and Foote Cone & Belding in Chicago after earning a Bachelors Degree in advertising from Bradley University.

"It is critical that we have the right people in key positions to help lead our clients and the agency through this very exciting period of growth," says Rodney Northern, CHWA Senior VP Marketing Integration. "Our clients are finding success in expanding their reach through the understanding and leveraging of cultural nuances and profitably expanding their bottom lines. CHWA helps our clients understand the benefits of ‘inside-out marketing' and how that expands their ‘top-down marketing' effectiveness."

Carol H. Williams Advertising is one of the nation's largest African-American, independently owned advertising and marketing agencies. Founded by award-winning creative and marketing executive, Carol H. Williams, more than 25 years ago, the agency is noted for its creative insights and strategic discipline. Over the years, the agency's client list has included an array of Fortune 500 companies. CHWA has offices in the San Francisco Bay area, Chicago and New York City.

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