Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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H. Williams promotes Traci Sussholz to Vice President, Account Director
(October 11, 2010) Carol H. Williams Advertising has announced that
Traci Sussholz has been promoted to Vice President, Account Director.
She is based in the agency's California office and previously was an
"Traci has excelled in client relationships, organization and leadership
and has helped the agency build strong partnerships in both the Chicago
and West Coast offices," says Ray Lyle, CHWA Chief Operating Officer and
Executive Vice President. "Traci is a great team player and a leader who
overcomes obstacles, especially in very challenging times."
Traci will continue to supervise the account and event teams in CHWA's
California office and oversee development and execution of strategies,
plans and campaigns that lead to successful projects for the agency's
clients. Since joining CHWA seven years ago, Traci has managed many
accounts, including General Motors, The Clorox Company, Starwood Hotels
& Resorts, Pfizer, Universal Home Entertainment, General Mills, Sunny
Delight Beverages Company, the Walt Disney Company, Gilead Sciences and
Wells Fargo. She was key to winning the Clorox, Pfizer and Gilead
accounts for the agency.
Traci has more than 15 years of advertising, events and marketing
experience with Fortune 500 clients. Prior to joining CHWA, she worked
for Draft WorldWide and Foote Cone & Belding in Chicago after earning a
Bachelors Degree in advertising from Bradley University.
"It is critical that we have the right people in key positions to help
lead our clients and the agency through this very exciting period of
growth," says Rodney Northern, CHWA Senior VP Marketing Integration.
"Our clients are finding success in expanding their reach through the
understanding and leveraging of cultural nuances and profitably
expanding their bottom lines. CHWA helps our clients understand the
benefits of ‘inside-out marketing' and how that expands their ‘top-down
Carol H. Williams Advertising is one of the nation's largest
African-American, independently owned advertising and marketing
agencies. Founded by award-winning creative and marketing executive,
Carol H. Williams, more than 25 years ago, the agency is noted for its
creative insights and strategic discipline. Over the years, the agency's
client list has included an array of Fortune 500 companies. CHWA has
offices in the San Francisco Bay area, Chicago and New York City.