The Week of October 2 - 8
It’s five in-a-row for 'Monday Night Football' and 'Flavor of Love'

(October 11, 2006) For the fifth consecutive week, the top 25 most popular cable shows in black households has the same first and second place finishers. “Monday Night Football” and “Flavor of Love” are the undisputed ones to beat. According to Nielsen Media Research, these are the only cable programs regularly attracting more than one million black homes.

BET had a winner in its new series, “BEEF,” which went from a music-focused special to a look at competitors in all arena of popular culture. The show captured third place, and was one of five chart makers for the network. The overall network winners were Disney and USA, both of which had seven programs on the chart.

The total number of black households watching the top 25 was during the first week of October 14.8 million, a decline of two percent against the week.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

Source: Nielsen Media Research

Number of homes shown in thousands. Ranking based
on percentage of black households.

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Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
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