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Introducing a new trade magazine for the new opportunities in African-American marketing and media.


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

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Copyright
(c) 2008 by
Target Market News Inc.

All rights reserved
Business address:
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Suite 210
Chicago, IL 60604
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Cable TV Ratings for Week of Sept. 29 - Oct. 5
'Monday Night Football' has win and loses; Disney is most watched network

(October 7, 2008) ESPN's Monday Night Football took the No.1 spot of most popular cable program in black households. Without TBS' House of Payne on the schedule it was easier to run for the goal. CNN was the network of choice for those watching the Vice Presidential Debate. It attracted 2.2 million viewers.

The most cable network for the first week of October was Disney, which had 6.5 million young viewers. It was followed by CNN with 4.6 million, and ESPN with 2.1 million.

The total number of viewers watching the Top 25 cable shows, according to Nielsen Media Research, was 21.4 million.

Top 25 Cable Shows in Black Households

  Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

NFL REGULAR SEASON     

ESPN

11.0

15.9

2,143

2

SR/VICE PRES DEBATE 2008

CNN

9.6

13.1

2,229

3

ANDERSON COOPER 360

CNN

8.2

11.6

1,772

4

I LOVE MONEY

VH1

5.7

7.9

1,180

5

WWE ENTERTAINMENT

USA

4.7

6.7

934

6

MAKING THE BAND 4

MTV

4.5

6.6

811

7

WWE ENTERTAINMENT

USA

3.9

5.4

904

8

WIZARDS OF WAVERLY PL.

DISNEY

3.9

5.5

882

9

TWITCHES

DISNEY

3.8

5.3

768

10

ARMY WIVES

LIFE TIME

3.5

4.9

601

11

RET. TO HALLOWEENTOWN

DISNEY

3.4

5.4

635

12

POST DEBATE ANALYSIS

MSNBC

3.3

4.7

722

13

THE FIRST 48

A&E

3.3

4.8

503

14

DEBATE

MSNBC

3.3

4.5

620

15

CNN ELECTION CENTER

CNN

3.3

5.1

627

16

SOMEBODIES

BET

3.2

4.7

640

17

HALLOWEENTOWN

DISNEY

3.1

4.8

728

18

BET MOVIE OF THE WEEK

BET

3.1

4.9

617

19

SOMEBODIES

BET

3.1

4.6

616

20

SUITE LIFE OF ZACK & CODY

DISNEY

3.0

4.9

523

21

HALLOWEENTOWN HIGH

DISNEY

3.0

4.8

585

22

SUITE LIFE ON DECK

DISNEY

2.9

5.0

616

23

SUITE LIFE OF ZACK & CODY

DISNEY

2.9

4.2

581

24

PHINEAS AND FERB

DISNEY

2.9

4.8

623

25

HALLOWEENTOWN II:

DISNEY

2.9

4.3

574

Source: Nielsen Media Research. Based on live and same day viewing. Number of viewers shown in thousands. Representing more than 13.45 million television households in the U.S., the African- American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.


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