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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
© 2007 by
Target Market News Inc.

All rights reserved
Business address:
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Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
 

 

TV Ratings for Week of Oct. 1- 7
NBC’s ‘Sunday Night Football’ returns to No.1; CBS remains week’s network winner

(October 9, 2007) The classic rivalry between the Chicago Bears and the Green Bay Packers delivered a victory for NBC’s Sunday night NFL match-up. More than 1.7 million black households tuned in to the game, giving it the No.1 spot on the top 25 most popular shows, followed the CW’s “The Game” in second place.

The top of the chart was packed with the usual favorites like “CSI,” “Dancing with the Stars,” and “Girlfriends,” while new debuts like “Cane,” “K-Ville” and “Bionic Woman” held on as well. CBS again took the most watched network with 11 of the 25. ABC followed with five shows on the list, NBC had four, the CW placed three and Fox had two.

The total number of households watching the top 25 during the first week of October, according to Nielsen Media Research, was 30.9 million, or four percent fewer than the previous week.

Top 25 Broadcast Shows in Black Households

Rank | Program | Network | Rating | No. of Homes

1

SUN NIGHT FOOTBALL

NBC

13.1

1.787

2

THE GAME

CW

11.3

1.538

3

CSI: MIAMI

CBS

11.0

1.508

4

NFL NATL POST GAME

CBS

10.4

1.422

5

CSI

CBS

10.1

1.377

6

DANCING W/THE STARS-MON

ABC

9.9

1.351

7

GREY'S ANATOMY-THU 9PM

ABC

9.9

1.358

8

GIRLFRIENDS

CW

9.7

1.320

9

WITHOUT A TRACE

CBS

9.5

1.293

10

LAW AND ORDER:SVU

NBC

9.1

1.241

11

CSI: NY

CBS

9.0

1.226

12

HOUSE

FOX

8.9

1.211

13

CRIMINAL MINDS

CBS

8.7

1.189

14

SHARK

CBS

8.5

1.160

15

THE UNIT

CBS

8.3

1.133

16

COLD CASE

CBS

8.2

1.115

17

EVERYBODY HATES CHRIS

CW

8.2

1.117

18

NCIS

CBS

8.1

1.110

19

SUN NIGHT NFL PRE-KICK

NBC

8.1

1.112

20

DESPERATE HOUSEWIVES

ABC

8.0

1.095

21

CANE

CBS

7.9

1.085

22

DANCING W/STARS RESULT-TU

ABC

7.8

1.059

23

K-VILLE

FOX

7.8

1.071

24

BIONIC WOMAN

NBC

7.8

1.061

25

UGLY BETTY

ABC

7.7

1.047

Source: Nielsen Media Research. Number of homes
shown in millions. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.

 
 
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 13th Annual Edition 
Buying Power report shows more spending by black consumers on 'necessities'


Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...

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