Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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Pert Group names Alex Camacho senior consultant, multicultural services
(October 7, 2010) Companies that aim to reach multicultural consumers
whose buying power has tripled during the past 20 years** must grasp far
beyond these groups' countries of origin, languages and lifestyles.
To help clients go deeper and understand the psychographics, identity
profiles and emerging segments of our increasingly multicultural
economy, The Pert Group, a leading research and consulting firm, is
pleased to welcome multicultural marketing expert Alex Camacho as Senior
Consultant of multicultural services.
While our nation's ethnic populations will comprise half the U.S.
population by the year 2050*, the combined buying power of African
Americans, Asian Americans and Native Americans now exceeds $1.7
trillion. In 2009, both the African-American market ($910 billion) and
the U.S. Hispanic market ($978 billion) were larger than the entire
economies (2008 GDP measured in U.S. dollars) of all but fourteen
countries in the world.**
"Defining and meeting the tastes, expectations and buying trends of
multicultural consumers is critical if businesses are to expand their
brand and revenue growth within the U.S. and the global marketplace,"
said Camacho. "I look forward to helping The Pert Group's clients
understand this new market dynamic, support their multicultural
marketing strategies and help them expand sales to these important
Camacho brings to The Pert Group extensive experience designing and
implementing market research, brand and marketing strategies in the
U.S., the Caribbean, Europe and Latin America. Most recently, Camacho
was president of Hispanic Senses Marketing (HSM), a multicultural market
Experienced in a cross section of research methods — including having
moderated more than 600 focus groups, triads, dyads and in-depth
interviews, Camacho offers a crucial skill set to help support the
growing demands for multicultural capabilities.
Camacho is a Ph.D. candidate at The University of Georgia with a
concentration in marketing research, brand equity, consumer behavior and
marketing management. He has an M.S. in agricultural economics and a
B.B.A. in economics. As president at HSM, Camacho provided strategic
insights and consulting to multi-national companies including P&G,
Anheuser-Busch, Bank of America, ING, Monsanto, GSK and Purina.
For more information about The Pert Group's multicultural services or to
schedule a media interview, contact Alex Camacho at
alex(dot)camacho(at)thepertgroup(dot)com or by telephone at (816)
About The Pert Group
The Pert Group is a research-based consulting firm headquartered in
Bloomfield, Conn., with offices in Kansas City, Mo., and Pittsburgh,
Penn. Established in 1978, the company integrates financial, attitudinal
and behavioral information to bring clarity to business, brand and
marketing decision making. Providing comprehensive decision support in
the areas of Innovation, Positioning and Performance, The Pert Group
facilitates growth strategies and improves business outcomes for local,
national and international clients. The Pert Group is a long-standing
member of the Council of American Survey Research Organizations (CASRO)
and the European Society for Opinion and Marketing Research (ESOMAR).
For more information, visit thepertgroup.com.