15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Arbitron's Oveda Brown honored by American Urban Radio Networks
(October 7, 2010) Only a few short months after being named by Radio Ink as  "One to Watch" in the magazine's Most Influential African-Americans in Radio issue, Oveda Brown, multicultural marketing manager for Arbitron, is a recipient of the Urban Knight Award, presented by American Urban Radio Networks. 

Ms. Brown creates multicultural outreach strategies for Arbitron Inc. Her work is designed to promote radio as a strategic vehicle for reaching America's growing population of multicultural consumers.  The award was presented to Ms. Brown at the NAB/RAB Radio Show late last month in Washington, DC.

"Arbitron has made it a priority to represent and serve radio broadcasters and their listeners of all ethnic backgrounds. Oveda is a stellar example of that commitment," said William Kerr, president and chief executive officer, Arbitron Inc.  "Her continued efforts to work with ethnic broadcasters and multicultural advertising agencies in order to help them better understand the nuances of marketing to America's growing ethnic consumers has not only been a benefit to Arbitron, but to the industry as a whole."

A 17-year media veteran, Oveda has held various positions at radio and television stations across the country, including WMAQ-AM, WFMT-FM, and WTTW-Channel 11 in Chicago, as well as WROU-FM in Dayton, Ohio, and WKMG-Channel 6 in Orlando, Florida.  A native Chicagoan, Ms. Brown holds a B.S. in Radio-Television-Film from Northwestern University and a M.S. in Broadcast Administration from Boston University.  Her passion for multicultural marketing began with her master's thesis entitled, "Shades of Black: Dimensions in Urban Contemporary/Black Appeal Radio."

The Urban Knight Award, which honors those individuals who go the extra mile to improve marketing and representation in the Urban consumer marketplace, recognizes Ms. Brown's and Arbitron's commitment to the Black community.

AURN is the only African-American owned network radio company in the United States. It is the largest network reaching urban America, with more than 200 weekly shows, AURN reaches an estimated 20 million listeners.

American Urban Radio Networks broadcasts news, entertainment, sports and information programming to more than 300 radio stations nationwide. AURN also specializes in the creation, implementation and execution of national promotions and fully integrated marketing programs.

It is the only African-American broadcaster with a bureau in the White House. AURN has offices and bureaus in New York, Pittsburgh, Atlanta, Chicago, Detroit, Los Angeles and Washington, DC.

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