Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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Arbitron's Oveda Brown honored by American Urban Radio Networks (October
7, 2010) Only a few short months after being named by Radio Ink as "One
to Watch" in the magazine's Most Influential African-Americans in Radio
issue, Oveda Brown, multicultural marketing manager for Arbitron, is a
recipient of the Urban Knight Award, presented by American Urban Radio
Ms. Brown creates multicultural outreach strategies for Arbitron Inc.
Her work is designed to promote radio as a strategic vehicle for
reaching America's growing population of multicultural consumers. The
award was presented to Ms. Brown at the NAB/RAB Radio Show late last
month in Washington, DC.
"Arbitron has made it a priority to represent and serve radio
broadcasters and their listeners of all ethnic backgrounds. Oveda is a
stellar example of that commitment," said William Kerr, president and
chief executive officer, Arbitron Inc. "Her continued efforts to work
with ethnic broadcasters and multicultural advertising agencies in order
to help them better understand the nuances of marketing to America's
growing ethnic consumers has not only been a benefit to Arbitron, but to
the industry as a whole."
A 17-year media veteran, Oveda has held various positions at radio and
television stations across the country, including WMAQ-AM, WFMT-FM, and
WTTW-Channel 11 in Chicago, as well as WROU-FM in Dayton, Ohio, and WKMG-Channel
6 in Orlando, Florida. A native Chicagoan, Ms. Brown holds a B.S. in
Radio-Television-Film from Northwestern University and a M.S. in
Broadcast Administration from Boston University. Her passion for
multicultural marketing began with her master's thesis entitled, "Shades
of Black: Dimensions in Urban Contemporary/Black Appeal Radio."
The Urban Knight Award, which honors those individuals who go the extra
mile to improve marketing and representation in the Urban consumer
marketplace, recognizes Ms. Brown's and Arbitron's commitment to the
AURN is the only African-American owned network radio company in the
United States. It is the largest network reaching urban America, with
more than 200 weekly shows, AURN reaches an estimated 20 million
American Urban Radio Networks broadcasts news, entertainment, sports and
information programming to more than 300 radio stations nationwide. AURN
also specializes in the creation, implementation and execution of
national promotions and fully integrated marketing programs.
It is the only African-American broadcaster with a bureau in the White
House. AURN has offices and bureaus in New York, Pittsburgh, Atlanta,
Chicago, Detroit, Los Angeles and Washington, DC.