HOME  |   STATS  |   PUBLICATIONS  | REGISTER  | ADVERTISE   CONTACT US  |  SEARCH  


 ORDER THE WORKBOOK!

 
Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Arbitron
Burrell Communications Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


Click here to order
_________________


 Departments        
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and
  Background


 Register Here       
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
______________________
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
(c) 2009 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Arbitron honors excellence in multicultural radio at ANA Conference

From Radio Online

(October 6, 2009) Arbitron congratulates Comcast and Grupo Gallegos, the radio grand prize winner, honored at the Multicultural Excellence Awards held at the 11th Annual ANA Multicultural and Diversity Conference in Phoenix. Arbitron said it worked closely with the ANA to introduce a new category in 2009 highlighting exceptional work in radio advertising.

This is the second year that Arbitron has participated as a sponsor of the event which honors the best in multicultural campaigns. The sponsorship of this event is a part of a greater outreach by Arbitron to promote the benefits of Spanish-language and Urban formatted radio as an effective medium to target the Hispanic and African-American consumer.

In his remarks to the audience, Arbitron Executive VP/Chief Marketing Officer Alton Adams stressed the importance of utilizing ethnic radio stations when trying to build a personal connection with multicultural consumers. According to Adams, "Marketers looking to capture a loyal consumer base can clearly connect and engage with these communities at home, at work, in the car, anywhere they may be listening to the radio. Hispanic and African-American consumers are more receptive to media that speak to relevant issues in their communities."

Also on hand for the evening's festivities were broadcast execs from Inner City Broadcasting, Grupo Radio Centro, Entravision and Premiere Radio Networks as well as the Radio Advertising Bureau.


Go to Target Market News homepage


 







_________________________________________________________________________________________