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2008 by Target Market News Inc. All rights reserved
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TV
Ratings for Week of September 29 - October 5 Sunday
Night Football stays No.1, but loses audience for second straight week (October
7, 2008) NBC's Sunday Night Football maintained its popularity with
black viewers, though it continued to lose audience for the second
consecutive week. From 3.1 million on Sept. 21, the NBC Sunday night
ritual game was down to 2.3 million for the last Sunday in September.
ABC's Vice-Presidential Debate analysis on Thursday made the top 25 by
taking eighth place with 1.5 million viewers.
CBS was the most watched network for the first week of October, claiming
16.5 million viewers for its 10 shows on the Top 25. ABC followed with
9.1 million, while NBC notched 6.3 million.
The total number of viewers, according to Nielsen Media Research, for
the Top 25 was 38.1 million, which is a 6.9% decline from the previous
week’s total.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | No. of Viewers2+
1
SUNDAY
NIGHT FOOTBALL
NBC
11.8
6.4
2.368
2
DANCING
WITH THE STARS
ABC
11.7
5.6
2.088
3
CSI: NY
CBS
11.6
5.5
2.033
4
60 MINUTES
CBS
11.6
6.3
2.325
5
CSI: MIAMI
CBS
10.9
5.4
2.009
6
DANCING
W/STARS RESULTS
ABC
10.2
5.0
1.865
7
CRIMINAL
MINDS
CBS
9.0
4.3
1.601
8
VOTE2008:ANALYSIS-THU
ABC
8.3
4.2
1.544
9
WITHOUT A
TRACE
CBS
8.0
4.0
1.480
10
LAW AND
ORDER:SVU
NBC
7.8
3.7
1.373
11
NCIS
CBS
7.6
4.0
1.479
12
MENTALIST,
THE
CBS
7.3
3.8
1.401
13
UNIT, THE
CBS
7.2
3.9
1.447
14
COLD CASE
CBS
7.2
3.8
1.422
15
UGLY BETTY
ABC
7.2
3.4
1.260
16
GAME, THE
CW
7.0
3.3
1.236
17
DESPERATE
HOUSEWIVES
ABC
6.9
3.6
1.315
18
SUNDAY
NIGHT NFL PRE-KICK
NBC
6.6
3.7
1.374
19
AMERICA'S
TOP MODEL-5
CW
6.5
3.1
1.160
20
AMAZING
RACE 13
CBS
6.4
3.6
1.334
21
FAMILY GUY
FOX
6.4
3.5
1.299
22
AMERICA'S
GOT TALENT-WED
NBC
6.3
3.2
1.202
23
HOUSE
FOX
6.3
3.3
1.221
24
AMW:
AMERICA FIGHTS BACK
FOX
6.2
3.2
1.182
25
BROTHERS &
SISTERS
ABC
6.2
3.0
1.127
Source: Nielsen Media
Research. Number of viewers
ages 2+ shown in millions. Rankings are based on
share of black households. Representing more than
13.45 million television households in the U.S., the
African-American television audience is the largest
minority segment in Nielsen measurement samples.
All times eastern.
Presentation
From:
AllHipHop.com
BlackWeb 2.0
Burrell Communications
Codeblack Interactive
Google
Lee Moss Media
Reach Media
RushmoreDrive.com
Synovate
The Media Audit
The Axis Ad Agency
UniWorld Group
...and more
Review Presentations From: Arbitron
GlobalHue
Hunter-Miller Group
Nia Enterprises
Radio One
R. L. Polk
Starcom MediaVest
U.S. Census Bureau
Yankelovich
...and others!
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
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NEWS PUBLICATION
_________________________
Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
