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 Black Stats          
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Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
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  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

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 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

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R.L. Polk announces agreement with black auto dealers on marketing services

(October 6, 2009) R. L. Polk & Co. and the National Association of Minority Automobile Dealers (NAMAD) announced that they have established a working relationship that recognizes Polk as a preferred provider of automotive marketing solutions.

Among the services offered by Polk to NAMAD members are targeted direct marketing lists, lead scoring, email solutions, market analysis, market share reporting and list hygiene.  NAMAD has also placed Polk on the Marketing Solutions page of their Web site, www.namad.org. "I know that this relationship with Polk will help increase Web traffic, lead generation, showroom traffic and market share at our members' dealerships," said Damon Lester, NAMAD president. "Times are tough, and the more tools we can put at our dealers' fingertips, the better they will be able to compete."

"Polk is excited about being selected as a primary resource for marketing solutions and support to the membership of NAMAD," said Andrew Price, vice president, automotive retail solutions at Polk. "We can help these dealers increase showroom traffic and sell more cars. We look forward to a long-lasting relationship with NAMAD."

R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com.

The National Association of Minority Automobile Dealers (NAMAD) is a non-profit, tax exempt organization headquartered in the Washington, D.C. area. Founded in 1980, NAMAD is committed to increasing opportunities for ethnic minorities in all aspects of the automotive industry.  NAMAD seeks to ensure the presence of a meaningful, representative number of minority entrepreneurs and employees in the retail, sales, supplier and service sectors, and the manufacturing ranks. For more information, please visit www.namad.org.

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