Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation's top experts on
Black consumer marketing, including:
Burrell Communications Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
2009 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
announces agreement with black auto dealers on marketing services
6, 2009) R. L. Polk & Co. and the National Association of Minority
Automobile Dealers (NAMAD) announced that they have established a
working relationship that recognizes Polk as a preferred provider of
automotive marketing solutions.
Among the services offered by Polk to NAMAD members are targeted direct
marketing lists, lead scoring, email solutions, market analysis, market
share reporting and list hygiene. NAMAD has also placed Polk on the
Marketing Solutions page of their Web site, www.namad.org. "I know that
this relationship with Polk will help increase Web traffic, lead
generation, showroom traffic and market share at our members'
dealerships," said Damon Lester, NAMAD president. "Times are tough, and
the more tools we can put at our dealers' fingertips, the better they
will be able to compete."
"Polk is excited about being selected as a primary resource for
marketing solutions and support to the membership of NAMAD," said Andrew
Price, vice president, automotive retail solutions at Polk. "We can help
these dealers increase showroom traffic and sell more cars. We look
forward to a long-lasting relationship with NAMAD."
R. L. Polk & Co. is the premier provider of automotive information and
marketing solutions. Polk collects and interprets global data, and
provides extensive automotive business expertise to help customers
understand their market position, identify trends, build brand loyalty,
conquest new business and gain a competitive advantage. Polk helps
automotive manufacturers and dealers, automotive aftermarket companies,
finance and insurance companies, advertising agencies, media companies,
consulting organizations, government agencies and market research firms
make good business decisions. A privately held global firm, Polk is
based in Southfield, Mich. with operations in Australia, Canada, China,
France, Germany, Japan, Spain, the United Kingdom and the United States.
For more information, please visit www.polk.com.
The National Association of Minority Automobile Dealers (NAMAD) is a
non-profit, tax exempt organization headquartered in the Washington,
D.C. area. Founded in 1980, NAMAD is committed to increasing
opportunities for ethnic minorities in all aspects of the automotive
industry. NAMAD seeks to ensure the presence of a meaningful,
representative number of minority entrepreneurs and employees in the
retail, sales, supplier and service sectors, and the manufacturing
ranks. For more information, please visit