Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
Story continued... _________________
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Networks' 2009-10 record-setting season was the best in its history
(October 5, 2010) As BET celebrates its 30th anniversary, the network
announced record breaking ratings. According to Nielsen Media Research,
the 2009-10 season was the No.1 season in network history, making it the
second consecutive season to post strong viewership gains.
Key highlights from the season include:
- The 2009-10 season ranked No.1 in BET history;
- This is the second consecutive season to post audience gains;
- Every quarter in the 2009-10 season posted year-over-year audience
- BET maintains its position as the No.1 ad-supported cable network
among black households for five consecutive seasons and the No.1
ad-supported cable network among blacks 18-49 for 10 consecutive BET
- The Network ranks among the top five growth networks among black
viewers and is among the top 15 growth networks among adults 18-49.
BET's original series continue to gain momentum both within their
respective franchise and on cable. According to Nielsen Media Research,
THE MO'NIQUE SHOW, which debuted last season, became the No.1 late night
variety show on television among blacks.
During the second quarter of 2010, SUNDAY BEST season three was the No.1
Sunday 2Q10 original series on cable among blacks averaging a whopping
one million black viewers, making it the only 2Q10 cable original series
averaging over one million black viewers.
The premiere of TREY SONGZ: MY MOMENT IN TIME was among the top 10
primetime original series debuts in Network history. THE FAMILY CREWS
ranked as the No.1 new BET original series for the season and among
black households was the No.1 cable reality series on every Sunday night
during its 11 episode run. TINY & TOYA season two ranked among the top
original series in BET history, for the second consecutive season.
During the 2009-10 BET season, the Network's music and specials
programming also reigned supreme. The BET AWARDS '10 live premiere on
Sunday June 27 set the record as the No.1 awards show on television
among black viewers for the sixth consecutive year; and garnered 7.4
million total viewers making it the No.2 BET telecast of all time,
according to Nielsen Media Research. And, the BET AWARDS Franchise is
the No.1 program in cable television history among black households. 106
& PARK posted year over year gains for each quarter and, in its 10th
anniversary year, had its No.1 season in Network history.
The BET HIP HOP AWARDS '09 was the No.1 hip hop themed telecast in BET
history as it was viewed by a staggering 3.8 million viewers, making it
the No.1 hip hop themed telecast on television for fourth consecutive
year. The SOUL TRAIN AWARDS '09, which also premiered on Centric, was
the No.1 Soul Train telecast among the Soul Train franchise, was viewed
by a record 2.5 million households and almost 4 million viewers. The BET
HONORS '10 was the No.1 weeknight entertainment special premiere on an
ad-supported cable network during the calendar year among adults 18-49
garnering 1.2 million viewers. CELEBRATION OF GOSPEL '10 was the No.1
religious/gospel telecast on television for the 10th consecutive year
and posted strong year over year gains for the fourth successive year.
RIP THE RUNWAY '10 ranked as the No.1 fashion-themed telecast on cable
with a record two million average viewers.
Additionally, acquisitions continue to deliver significant results to
the network's ratings success. THE GAME continues to set records as the
No.1 acquired series in BET history while posting time slot gains Monday
thru Friday. Led by the premieres of THE WOOD, LOVE DON'T COST A THING
and THE HONEYMOONERS, the third quarter of 2010 primetime movie average
was up 12% among adults 18-49 versus the prior season.