15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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BET Networks' 2009-10 record-setting season was the best in its history

(October 5, 2010) As BET celebrates its 30th anniversary, the network announced record breaking ratings. According to Nielsen Media Research, the 2009-10 season was the No.1 season in network history, making it the second consecutive season to post strong viewership gains.

Key highlights from the season include:

- The 2009-10 season ranked No.1 in BET history;
- This is the second consecutive season to post audience gains;
- Every quarter in the 2009-10 season posted year-over-year audience gains;
- BET maintains its position as the No.1 ad-supported cable network among black households for five consecutive seasons and the No.1 ad-supported cable network among blacks 18-49 for 10 consecutive BET seasons; and
- The Network ranks among the top five growth networks among black viewers and is among the top 15 growth networks among adults 18-49.

BET's original series continue to gain momentum both within their respective franchise and on cable. According to Nielsen Media Research, THE MO'NIQUE SHOW, which debuted last season, became the No.1 late night variety show on television among blacks.

During the second quarter of 2010, SUNDAY BEST season three was the No.1 Sunday 2Q10 original series on cable among blacks averaging a whopping one million black viewers, making it the only 2Q10 cable original series averaging over one million black viewers.

The premiere of TREY SONGZ: MY MOMENT IN TIME was among the top 10 primetime original series debuts in Network history. THE FAMILY CREWS ranked as the No.1 new BET original series for the season and among black households was the No.1 cable reality series on every Sunday night during its 11 episode run. TINY & TOYA season two ranked among the top original series in BET history, for the second consecutive season.

 During the 2009-10 BET season, the Network's music and specials programming also reigned supreme. The BET AWARDS '10 live premiere on Sunday June 27 set the record as the No.1 awards show on television among black viewers for the sixth consecutive year; and garnered 7.4 million total viewers making it the No.2 BET telecast of all time, according to Nielsen Media Research. And, the BET AWARDS Franchise is the No.1 program in cable television history among black households. 106 & PARK posted year over year gains for each quarter and, in its 10th anniversary year, had its No.1 season in Network history.

The BET HIP HOP AWARDS '09 was the No.1 hip hop themed telecast in BET history as it was viewed by a staggering 3.8 million viewers, making it the No.1 hip hop themed telecast on television for fourth consecutive year. The SOUL TRAIN AWARDS '09, which also premiered on Centric, was the No.1 Soul Train telecast among the Soul Train franchise, was viewed by a record 2.5 million households and almost 4 million viewers. The BET HONORS '10 was the No.1 weeknight entertainment special premiere on an ad-supported cable network during the calendar year among adults 18-49 garnering 1.2 million viewers. CELEBRATION OF GOSPEL '10 was the No.1 religious/gospel telecast on television for the 10th consecutive year and posted strong year over year gains for the fourth successive year. RIP THE RUNWAY '10 ranked as the No.1 fashion-themed telecast on cable with a record two million average viewers. 

Additionally, acquisitions continue to deliver significant results to the network's ratings success. THE GAME continues to set records as the No.1 acquired series in BET history while posting time slot gains Monday thru Friday. Led by the premieres of THE WOOD, LOVE DON'T COST A THING and THE HONEYMOONERS, the third quarter of 2010 primetime movie average was up 12% among adults 18-49 versus the prior season.

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