15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
Story continued... _________________
Copyright (c)
2010 by Target Market News Inc. All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.
312-408-1881
info@targetmarketnews.com
Black
TV Ratings for Week of Sept. 27 - Oct. 3
'Undercovers' lead-in makes NBC the week's most watched TV network
(October 5, 2010) In an upset, NBC has pushed perennial leader CBS to
third place to become the most watched network in black households. The
surprise rise comes thanks to the strong lead-in newcomer drama,
"Undercovers," gives NBC for its Wednesday night prime time line-up. All
six of NBC's programs on the Top 25 were in the top ten.
ABC took second place in the most watched category with seven shows that
attracted 11.8 million black viewers. CBS took a rare third place with
10.5 million viewers across seven programs.
The total number of viewers tuning in the Top 25 most popular shows in
black homes, as cited by Nielsen, was 44.9 million. That represents a
6.5% increase over the previous week.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of
AA | No. Viewers 2+
1
NBC SUNDAY NIGHT FOOTBALL
NBC
17.7
8.8
3,320
2
THE OT
FOX
14.7
7.6
2,843
3
DANCING WITH THE STARS
ABC
13.2
6.2
2,331
4
SUNDAY NIGHT NFL PRE-KICK
NBC
13.0
6.3
2,363
5
LAW & ORDER:LA
NBC
11.9
6.1
2,293
6
DANCING W/STARS RESULTS
ABC
10.5
5.2
1,943
7
LAW AND ORDER:SVU
NBC
9.9
5.1
1,904
8
UNDERCOVERS
NBC
9.7
4.5
1,707
9
SIMPSONS
FOX
9.2
4.8
1,805
10
NCIS: LOS ANGELES
CBS
9.0
4.5
1,693
11
NO ORDINARY FAMILY
ABC
9.0
4.6
1,728
12
DETROIT 1-8-7
ABC
8.9
4.4
1,644
13
FOOTBALL NT AMERICA PT 3
NBC
8.8
4.2
1,594
14
CSI: MIAMI
CBS
8.4
4.1
1,559
15
THE GOOD WIFE
CBS
8.3
4.2
1,587
16
HOME DEPOT PRIME CLG FTBL
CBS
8.2
4.4
1,665
17
CLEVELAND
FOX
8.1
4.4
1,649
18
FAMILY GUY
FOX
7.9
4.4
1,644
19
GREY'S ANATOMY
ABC
7.8
3.7
1,399
20
PRIVATE PRACTICE
ABC
7.6
3.5
1,316
21
CRIMINAL MINDS
CBS
7.5
3.6
1,370
22
NCIS
CBS
7.3
3.6
1,370
23
DESPERATE HOUSEWIVES
ABC
7.3
3.8
1,439
24
AMERICAN DAD
FOX
7.2
4.0
1,496
25
CSI
CBS
7.1
3.4
1,282
Source: Nielsen Media
Research. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen measurement samples. All times eastern.
Click here for last week's Top 25 TV chart
