Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation's top experts on
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The Media Audit
The Nielsen Company
U.S. Census Bureau
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launching social networking site on sharing black culture
5, 2009) American Airlines announced today it is launching a
first-of-its-kind social networking site, BlackAtlas.com, which combines
the best features of a travel site with the power of social networking
to create a dynamic online community for travelers to share experiences
unique to the black community.
User content will be anchored by travel video blogs and commentaries
from author, filmmaker, television producer and world traveler, Nelson
George (above), who will serve as the BlackAtlas.com travel expert at
large. Unique travel content for the site is currently being collected
at BlackAtlas.com. The site is scheduled to fully launch later this
"I love to experience new cities, new food and meet new people. I love
the thrill of discovering black culture everywhere, and so many African
Americans feel the same way I do," said Nelson George. "I want to entice
more people to hit the road by giving them a different, and hopefully
fresh, angle on travel through BlackAtlas.com."
Through blogs and discussion boards, users will be able to share travel
stories, videos and photos and provide travel tips. They will also be
able to rate or make recommendations of popular destinations and
businesses, connect with other travelers with similar interests, answer
questions based on their personal travel experiences and build travel
itineraries based on user recommendations.
"We at American Airlines see BlackAtlas.com as an important connector,
enabling an online community of travelers to share information about
their favorite places for experiencing African-American and Black
culture, food, music, literature, history and events across the globe,"
said Roger Frizzell, American's Vice President - Corporate
Communications and Advertising.
"As we created the site, we also found a wealth of little-known facts
about African-American and Black cultural and historical contributions
in every corner of the world", said McGhee Williams Ossee, Burrell
Communications' Co-CEO. "From a Jamaican restaurant in Milan to Santa
Monica's Ink Well Beach, there are uniquely African-American experiences
enjoyed by travelers around the world. BlackAtlas.com is a forum that
encourages travelers to share these stories and gives them the
opportunity to better plan their next trip with a few key activities or
places in mind."
Site users will be able to share content across social networks, create
profiles, rate content, save content to Favorites, create downloadable
travel guides, contribute unique text, video or photos, and link to
promotional fares on AA.com. Initial site content will be divided into
destination/city-specific and category-specific information, such as
travel tips, restaurants, nightlife, culture, arts and museums, historic
sites, beauty and barber shops, and places of worship.
American Airlines developed BlackAtlas.com in partnership with Burrell
Communications and Juxt Interactive.
About Burrell Communications:
Burrell Communications is a full-service marketing communications
company with offices in Chicago, Atlanta and Los Angeles. In business
for more than 30 years, Burrell is a leader in understanding and
motivating consumer behavior in the African-American and Yurban(R)
markets. The agency's client roster includes: American Airlines,
McDonald's, Procter & Gamble, Toyota, General Mills, the Illinois
Lottery, Walt Disney World Resorts, Allstate, Eli Lilly and Zimmer. For
more information, visit http://www.burrell.com
About Juxt Interactive
Juxt Interactive is a leading interactive branding and marketing agency
offering strategic planning, design and technology services with offices
in Newport Beach and San Francisco. With an international reputation for
connecting brands to consumers across the web, social media, mobile, and
in-person, Juxt's recent successes include the award-winning
SpriteStepOff.com, BMW'S Relearn to Drive viral smash, and a global
virtual event for Cisco. Juxt is a wholly owned division of George P.
Johnson, the global leader in experiential marketing, and has been
recognized by numerous industry authorities, including the Clio's, The
One Show, Communication Arts, and the Effies.