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'Heart & Soul' magazine returns with Yanick Rice-Lamb at editorial helm

(October 5, 2005) Heart & Soul, the health and fitness magazine for African-American women, has released its first issue since coming under new ownership last year. The publication was purchased at auction by Baltimore-based Twenty-First Century Group when former publisher, Vanguarde Media, went bankrupt. With its new theme, “Healthy. Wealthy. Wise.” publisher Edwin V. Advent says the magazine is on a mission to help African-American women succeed in the areas of health and fitness, finance, and mental and spiritual wellbeing.

“The faithful readers of Heart & Soul will be able to recognize many of their favorite writers and lots of their favorite subject matter," said Avent. "I think they will be especially pleased with our new focus on eliminating disparities in health and wealth accumulation.”

Yanick Rice-Lamb, the current editorial director, who served in that capacity for several years while the magazine was owned by BET, returns to lead a team of outstanding journalist and lifestyle experts in bringing the information that millions of African-American women came to depend on for over 13 years.

Rice-Lamb is joined in leadership by Valorie Burton, life coach, author, and Heart & Soul’s new Editor-At-Large. Their team of editors and writers includes fitness experts, Donna Richardson Joyner, Mocha Lee and Nichelle Hoskins, health and nutrition expert, Rovenia “Dr. Ro” Brock, finance expert, Michelle Singletary, and many more well regarded professionals.

Heart & Soul is debuting with a bi-monthly schedule and a rate base of 300,000. The re-launch issue features a cover story on Toni Braxton and her return to good health and to the top of the charts. It also highlights Sheila Crump Johnson, billionaire owner of the Washington Mystics and queen of the Salamander Brands Empire. There are also plenty of articles designed to motivate and inspire readers.

To bring back past readers and to recruit new ones Heart & Soul is launching a subscription drive with a heavy emphasis on driving traffic to the Heart & Soul website, www.heartandsoul.com, and its blog at www.heartandsoulmagazine.blogspot.com.

“Our goal is to get several thousand subscribers by Christmas 2005," said Avent. “Many in our community have been upset by the loss of so many of our media vehicles to either bankruptcy or sale to majority owned companies. However, if we want our story told by us and if we want to see images of our community portrayed in a positive light we have to support magazines like Heart & Soul with our own dollars.”

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Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $656 Billion (2003) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing 145.2 bil. - Food 56.5 bil. - Cars/Trucks 32.6 bil. - Clothing 23.0 bil. - Health Care 18.0 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright `© 2005 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	THE LATEST NEWS 'Heart & Soul' magazine returns with Yanick Rice-Lamb at editorial helm (October 5, 2005) Heart & Soul, the health and fitness magazine for African-American women, has released its first issue since coming under new ownership last year. The publication was purchased at auction by Baltimore-based Twenty-First Century Group when former publisher, Vanguarde Media, went bankrupt. With its new theme, “Healthy. Wealthy. Wise.” publisher Edwin V. Advent says the magazine is on a mission to help African-American women succeed in the areas of health and fitness, finance, and mental and spiritual wellbeing. “The faithful readers of Heart & Soul will be able to recognize many of their favorite writers and lots of their favorite subject matter," said Avent. "I think they will be especially pleased with our new focus on eliminating disparities in health and wealth accumulation.” Yanick Rice-Lamb, the current editorial director, who served in that capacity for several years while the magazine was owned by BET, returns to lead a team of outstanding journalist and lifestyle experts in bringing the information that millions of African-American women came to depend on for over 13 years. Rice-Lamb is joined in leadership by Valorie Burton, life coach, author, and Heart & Soul’s new Editor-At-Large. Their team of editors and writers includes fitness experts, Donna Richardson Joyner, Mocha Lee and Nichelle Hoskins, health and nutrition expert, Rovenia “Dr. Ro” Brock, finance expert, Michelle Singletary, and many more well regarded professionals. Heart & Soul is debuting with a bi-monthly schedule and a rate base of 300,000. The re-launch issue features a cover story on Toni Braxton and her return to good health and to the top of the charts. It also highlights Sheila Crump Johnson, billionaire owner of the Washington Mystics and queen of the Salamander Brands Empire. There are also plenty of articles designed to motivate and inspire readers. To bring back past readers and to recruit new ones Heart & Soul is launching a subscription drive with a heavy emphasis on driving traffic to the Heart & Soul website, www.heartandsoul.com, and its blog at www.heartandsoulmagazine.blogspot.com. “Our goal is to get several thousand subscribers by Christmas 2005," said Avent. “Many in our community have been upset by the loss of so many of our media vehicles to either bankruptcy or sale to majority owned companies. However, if we want our story told by us and if we want to see images of our community portrayed in a positive light we have to support magazines like Heart & Soul with our own dollars.” Go to Target Market News homepage	SUBSCRIBE TODAY! The trade publication for in-depth coverage of Black Consumer Marketing and Media news 11th Annual Edition Available 'Buying Power' report reveals surge by black households for consumer electronics Despite tighter economic times, African-American households are significantly increasing their expenditures on consumer electronics for the home, according to the newest edition of The Buying Power of Black America report. In many categories such as video games, televisions, CD players, cable TV service and sound equipment, black households are spending more on average than their white counterparts. According to the 103-page report, black households had $656 billion in earned income in 2003, an increase of 3.9% over the $631 earned in 2002. Read more and see the latest expenditure figures for black consumers ORDER THE WORKBOOK NOW! 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