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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
© 2006 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
 

 

The Week of Sept. 25 – Oct. 1
ABC’s 'Grey’s Anatomy' rises a notch to take No. 1, CBS is week’s network winner

(October 3, 2006) ABC inverted its two winning shows of the previous week to have “Grey’s Anatomy” claim No. 1 and “Dancing With The Stars” in second place. On the top 25 most popular shows in black households, newcomer “Ugly Betty” had a good showing, finishing in fourth position. NBC’s Sunday Night Football had to settle for fifth place for matchup of the Chicago Bears vs. the Seattle Seahawks.

The CW network premiered its Sunday night black block, with three of the five shows making the chart. “America’s Next Top Model” led the pack in twelfth place. The winning network title goes to CBS, which again posted eight programs on the chart. ABC and NBC each had six, and Fox had two.

The total number of households watching the Top 25 during the last week of September was 33.2 million, just slightly above the 32.7 million of the previous week.

Top 25 Over-The-Air Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

Source: Nielsen Media Research

Number of homes shown in millions. Ranking based
on percentage of black households. Shows are
considered tied when rating (the percentage of
black households) is identical


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Target Market News
Presents

The 2006
African-
American
Magazine
Summit


 ONE DAY ONLY! 
Friday, Nov. 3rd, 2006
Time Warner Inc.
The Time & Life Building

New York, N.Y.
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The fourth annual symposium examining the latest research, trends and opportunities for African-American magazine advertisers and publishers

 TOPICS TO BE COVERED 

- Successful Start-ups Strategies
- Improving Advertising Sales
- Building Your Magazine’s Brand
- Getting More Website Revenues
- Opportunities From Editorial
- Using Research Successfully
 
Click here for program details and registration form
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Click here to read more

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The African-American
Book Publishing Authority


Now in its seventh year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
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A TARGET MARKET NEWS PUBLICATION
________________________

 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued

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