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data on African American consumers
Black Buying Power:
$656 Billion (2003)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 145.2 bil.
- Food 56.5 bil.
- Cars/Trucks 32.6 bil.
- Clothing 23.0 bil.
- Health Care 18.0 bil.
Click here for more stats from "The Buying Power of
Get quick access to key
Click here to go to African-American Census Bureau
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228 S. Wabash Ave.
Chicago, IL 60604
launches new season with first ever TV
series from Damon Dash
3, 2005) BET launches its new fall season with the debut of BET's
“Ultimate Hustler,” an edgy, one-hour unscripted competition that will
test 16 aspiring entrepreneurs on their business savvy. Executive produced
by entertainment mogul Damon Dash (left) and produced by Kenny Hull
and Rabih Gholam (Huck Films); it's the first ever television series from
Dash, one of the most prominent business men in entertainment. The
surveillance begins Tuesday, October 4, 2005 at 9:00 ET/PT.
Over 13 episodes, the competition puts 16 hopeful entrepreneurs through a
series of business challenges to determine who has the best combination of
business skills and street savvy. In each episode viewers watch as
contestants face a series of mental and physical challenges. Tasks put
forth by Dash, run the gamut from boxing ring stamina, innovative street
sales to all night studio sessions --- the hustle never stops. "You are
being watched," is the consistent theme throughout the series with the
contestants under constant surveillance by Dash, even in their private
Get ready to meet a colorful gang of characters, including a party
promoter from Atlanta, fashion designers from Miami and New York, a street
hustler from New Orleans and even an adult entertainer from Long Island.
“Ultimate Hustler” winner receives a position within the Damon Dash Empire
to shepherd their winning "big pitch" idea, a platinum and diamond chain
worth $15K, a 2006 Jeep Commander, and a myriad of additional prizes (Roc
Box, clothing, etc.) fit for an Ultimate Hustler from Damon Dash.
In a departure from other network reality shows, BET viewers will have an
insider peek from Dash's perspective on how to make money. From downtown
parties to Harlem basketball courts; the "hustlers" will be tested on
advertising, marketing, negotiating, work ethic, problem solving,
networking, communication skills, as well as their ability to master the
art of "hustling" as they vie for the top spot.
"What I love about the series is that beyond Damon's big personality and
street swagger, he's teaching fundamental business ethics -- work hard,
pay attention to detail, be honest in your dealings with people," said
Reginald Hudlin, BET President of Entertainment.
"I started from nothing and built a $500 million dollar empire," said
Damon Dash. "I want to teach these young hustlers-in-training how to
achieve what I have achieved. This program will be the blueprint on how to
become an entrepreneur and BET is the perfect place to demonstrate it to
Go to Target Market News
Annual Edition Available
'Buying Power' report reveals surge by black households for consumer
tighter economic times, African-American households are significantly
increasing their expenditures on consumer electronics for the home,
according to the newest edition of The Buying Power of Black America
report. In many categories such as video games, televisions, CD players,
cable TV service and sound equipment, black households are spending more
on average than their white counterparts.
According to the 103-page report, black households had $656 billion in
earned income in 2003, an increase of 3.9% over the $631 earned in 2002.
Read more and
see the latest expenditure figures for black consumers
The trade publication for
in-depth coverage of Black
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sixth annual event examining the latest trends, findings and practices in
marketing to African-American consumers
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