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BET launches new season with first ever TV series from Damon Dash

(October 3, 2005) BET launches its new fall season with the debut of BET's “Ultimate Hustler,” an edgy, one-hour unscripted competition that will test 16 aspiring entrepreneurs on their business savvy. Executive produced by entertainment mogul Damon Dash (left) and produced by Kenny Hull and Rabih Gholam (Huck Films); it's the first ever television series from Dash, one of the most prominent business men in entertainment. The surveillance begins Tuesday, October 4, 2005 at 9:00 ET/PT.

Over 13 episodes, the competition puts 16 hopeful entrepreneurs through a series of business challenges to determine who has the best combination of business skills and street savvy. In each episode viewers watch as contestants face a series of mental and physical challenges. Tasks put forth by Dash, run the gamut from boxing ring stamina, innovative street sales to all night studio sessions --- the hustle never stops. "You are being watched," is the consistent theme throughout the series with the contestants under constant surveillance by Dash, even in their private quarters.

Get ready to meet a colorful gang of characters, including a party promoter from Atlanta, fashion designers from Miami and New York, a street hustler from New Orleans and even an adult entertainer from Long Island. “Ultimate Hustler” winner receives a position within the Damon Dash Empire to shepherd their winning "big pitch" idea, a platinum and diamond chain worth $15K, a 2006 Jeep Commander, and a myriad of additional prizes (Roc Box, clothing, etc.) fit for an Ultimate Hustler from Damon Dash.

In a departure from other network reality shows, BET viewers will have an insider peek from Dash's perspective on how to make money. From downtown parties to Harlem basketball courts; the "hustlers" will be tested on advertising, marketing, negotiating, work ethic, problem solving, networking, communication skills, as well as their ability to master the art of "hustling" as they vie for the top spot.

"What I love about the series is that beyond Damon's big personality and street swagger, he's teaching fundamental business ethics -- work hard, pay attention to detail, be honest in your dealings with people," said Reginald Hudlin, BET President of Entertainment.

"I started from nothing and built a $500 million dollar empire," said Damon Dash. "I want to teach these young hustlers-in-training how to achieve what I have achieved. This program will be the blueprint on how to become an entrepreneur and BET is the perfect place to demonstrate it to my culture."

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Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	THE LATEST NEWS BET launches new season with first ever TV series from Damon Dash (October 3, 2005) BET launches its new fall season with the debut of BET's “Ultimate Hustler,” an edgy, one-hour unscripted competition that will test 16 aspiring entrepreneurs on their business savvy. Executive produced by entertainment mogul Damon Dash (left) and produced by Kenny Hull and Rabih Gholam (Huck Films); it's the first ever television series from Dash, one of the most prominent business men in entertainment. The surveillance begins Tuesday, October 4, 2005 at 9:00 ET/PT. Over 13 episodes, the competition puts 16 hopeful entrepreneurs through a series of business challenges to determine who has the best combination of business skills and street savvy. In each episode viewers watch as contestants face a series of mental and physical challenges. Tasks put forth by Dash, run the gamut from boxing ring stamina, innovative street sales to all night studio sessions --- the hustle never stops. "You are being watched," is the consistent theme throughout the series with the contestants under constant surveillance by Dash, even in their private quarters. Get ready to meet a colorful gang of characters, including a party promoter from Atlanta, fashion designers from Miami and New York, a street hustler from New Orleans and even an adult entertainer from Long Island. “Ultimate Hustler” winner receives a position within the Damon Dash Empire to shepherd their winning "big pitch" idea, a platinum and diamond chain worth $15K, a 2006 Jeep Commander, and a myriad of additional prizes (Roc Box, clothing, etc.) fit for an Ultimate Hustler from Damon Dash. In a departure from other network reality shows, BET viewers will have an insider peek from Dash's perspective on how to make money. From downtown parties to Harlem basketball courts; the "hustlers" will be tested on advertising, marketing, negotiating, work ethic, problem solving, networking, communication skills, as well as their ability to master the art of "hustling" as they vie for the top spot. "What I love about the series is that beyond Damon's big personality and street swagger, he's teaching fundamental business ethics -- work hard, pay attention to detail, be honest in your dealings with people," said Reginald Hudlin, BET President of Entertainment. "I started from nothing and built a $500 million dollar empire," said Damon Dash. "I want to teach these young hustlers-in-training how to achieve what I have achieved. This program will be the blueprint on how to become an entrepreneur and BET is the perfect place to demonstrate it to my culture." Go to Target Market News homepage	11th Annual Edition Available 'Buying Power' report reveals surge by black households for consumer electronics Despite tighter economic times, African-American households are significantly increasing their expenditures on consumer electronics for the home, according to the newest edition of The Buying Power of Black America report. In many categories such as video games, televisions, CD players, cable TV service and sound equipment, black households are spending more on average than their white counterparts. According to the 103-page report, black households had $656 billion in earned income in 2003, an increase of 3.9% over the $631 earned in 2002. Read more and see the latest expenditure figures for black consumers SUBSCRIBE TODAY! The trade publication for in-depth coverage of Black Consumer Marketing and Media news ORDER THE WORKBOOK NOW! 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