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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Arbitron
Burrell Communications Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


Click here to order
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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FCC invites comments on MMTC's proposals to promote diversity, localism

(September 25, 2009) The FCC is now accepting public comments on a Minority Media and Telecommunications Council petition for rulemaking that offers 17 proposals designed "promote diversity, localism, and competition, to remedy the effects of past discriminatory policies against minorities and women, and to provide an urgently needed stimulus for the broadcasting industry as a whole." The MMTC says the proposals "provide race-neutral methods of promoting the public interest."

The proposals are designed to address what the group calls "certain archaic broadcast engineering rules" that, says the MMTC, operate as barriers to entry into the broadcasting business.

The petition for rulemaking says modernization of the rules "would especially assist small, minority, and women broadcasters, which have suffered numerous injustices as a result of misadministration by prior commissions," and says such stations "struggle to comply with anachronistic engineering regulations."

The MMTC proposals include a request that an advisory committee be formed to create recommendations for channels 5 and 6 now that the digital TV transition has been completed, the end of the AM nighttime coverage rule, and a relaxation of the rule that stations' signals must cover at least 80 percent of the community of license.

The entire proposal can be downloaded from the MMTC website by clicking here.


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