15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Colgate markets ProClinical toothpaste line through African-American hair salons

(September 29, 2010) Last month, ColgatePalmolive produced an upscale salon sampling program that brought its newest product, Colgate ProClinical, to 110 African American beauty salons from New York City and Atlanta to Chicago and Dallas. The objective was to bring this new, professionally inspired toothpaste line to those who know beauty best in the African American community beauty salon professionals and their clients.

The Colgate ProClinical "Salon Domination" events took these African-American beauty salons by storm. Each salon received Colgate ProClinical branded capes for their clients, mirror decals and media boards. The Colgate ProClinical "Salon Domination" events also distributed 25,000 Colgate ProClinical beauty packs to African American women at the 110 beauty salons. Each pack contained Colgate ProClinical trial toothpaste, compact mirror and travel pouch.

"Obtaining your own ultimate smile -- every day, truly tops off every beauty look for a woman," explains Carla Kelly, General Manager, U.S. Multicultural Marketing at Colgate Palmolive. "By exposing African American beauty professionals and their clients to the Colgate ProClinical story and its benefits, we hope that we left a lasting impression that Colgate ProClinical delivers health and beauty benefits beyond just whitening."

Colgate ProClinical is a new line of toothpastes developed by Colgate Palmolive scientists and dental professionals that leverages professional expertise and clinically proven technology for everyday use.

"Maybe you've always wanted a beautiful white smile, or your teeth have yellowed over time, due to age or from drinking coffee, tea or cola. Colgate ProClinical is suitable for whitening teeth every day," says Dr. Janet Sutherland, Dentist for Colgate Palmolive and a member of the American Dental Association. "The Colgate ProClinical ‘Salon Domination' events are definitely an excellent and innovative way to educate African American women about good dental products that are now available to them and their families."

For more information on Colgate ProClinical and its "Salon Domination" events, visit www.Colgate.com.

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