Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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Colgate markets ProClinical toothpaste line through African-American
(September 29, 2010) Last month, ColgatePalmolive produced an upscale
salon sampling program that brought its newest product, Colgate
ProClinical, to 110 African American beauty salons from New York City
and Atlanta to Chicago and Dallas. The objective was to bring this new,
professionally inspired toothpaste line to those who know beauty best in
the African American community beauty salon professionals and their
The Colgate ProClinical "Salon Domination" events took these
African-American beauty salons by storm. Each salon received Colgate
ProClinical branded capes for their clients, mirror decals and media
boards. The Colgate ProClinical "Salon Domination" events also
distributed 25,000 Colgate ProClinical beauty packs to African American
women at the 110 beauty salons. Each pack contained Colgate ProClinical
trial toothpaste, compact mirror and travel pouch.
"Obtaining your own ultimate smile -- every day, truly tops off every
beauty look for a woman," explains Carla Kelly, General Manager, U.S.
Multicultural Marketing at Colgate Palmolive. "By exposing African
American beauty professionals and their clients to the Colgate
ProClinical story and its benefits, we hope that we left a lasting
impression that Colgate ProClinical delivers health and beauty benefits
beyond just whitening."
Colgate ProClinical is a new line of toothpastes developed by Colgate
Palmolive scientists and dental professionals that leverages
professional expertise and clinically proven technology for everyday
"Maybe you've always wanted a beautiful white smile, or your teeth have
yellowed over time, due to age or from drinking coffee, tea or cola.
Colgate ProClinical is suitable for whitening teeth every day," says Dr.
Janet Sutherland, Dentist for Colgate Palmolive and a member of the
American Dental Association. "The Colgate ProClinical ‘Salon Domination'
events are definitely an excellent and innovative way to educate African
American women about good dental products that are now available to them
and their families."
For more information on Colgate ProClinical and its "Salon
Domination" events, visit