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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2010 by
Target Market News Inc.

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Real Times to publish 'Driven' highlighting African-Americans in the auto industry

(September 30, 2010) Real Times Media, LLC through its Who's Who Publishing Company, today announced that it will produce a chronicle detailing the contributions of African-American's in the automotive industry. Titled "Driven: A Tribute to African-American Achievement in the Auto Industry," the company's latest compilation will focus on the African Americans who helped to build and maintain the automotive industry for which the 'Motor City' is most known.

Detroit was once one of the most important destinations for African-Americans migrating from the south because of its reputation for car manufacturing. However, success for African-Americans in the auto business came as a result of a tumultuous climb. The Who's Who tribute will explore the role of African-Americans in the industry as it grew and recognize those who sacrificed along the way.

"As everyone knows the auto industry shaped the city of Detroit and in large part, the world over, said Hiram E. Jackson, CEO of Real Times Media. "Lesser known is the significant role that African-Americans played in growing the industry to prominence and that we now play in revitalizing the struggling industry. Through this tribute Real Times and Who's Who strives to change that."

Celebrating all facets of African-American achievement within the industry, the tribute will also focus on success stories from all aspects of vehicle production including design, engineering, sales and marketing, manufacturing, suppliers, dealers and all areas in between.

Based in Colombus, Ohio, Who's Who Publishing Company was founded in 1989 to highlight the positive achievements of African Americans, and to provide a valuable resource and networking guide for the community. The Who's Who directories are published annually in more than 25 cities.

The inaugural edition of Driven is slated for release during the 2011 North American International Auto Show (NAIAS). The publication's unveiling will be held Wednesday, January 12, 2011 as part of a NAIAS-sanctioned event. Tickets are $100 and include a copy of the publication as well as an exclusive, all-access sneak peek of the show floor. For more information visit www.whoswhopublishing.com or call Cathy Nedd at 313- 350-4241.


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