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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Black TV Ratings for Week of September 21 - 27
LL Cool J, 'Good Wife' make black viewers return to CBS as favorite network

(September 29, 2009) It looks like the love affair between NBC and black TV watchers was a momentary fling. The winning combination of football and Jay Leno is over, with black households saying "been there, done that" as any of  five of the comedian's nightly show failing to make the Top 25. NBC still has a No.1 black show with "Sunday Night Football" [The NFL match-up between the Colts and Cardinals was No.4 in white households].

It could be a troublesome sign for NBC's season if it lacks more prime time shows capable of attracting black audiences.

CBS bounced back to supremacy with black households thanks to LL Cool J's starring role in "NCIS: Los Angeles," which debuted at No.3. African-Americans also latched on to "The Good Wife," the critically acclaimed new hit drama which has no blacks in starring roles. CBS was the week's most watched network in black households with 15.4 million black viewers for nine shows on the Top 25. Fox followed with 11.8 million viewers for seven shows. ABC was third with 8.1 million tuning into six programs.

The total number of viewers watching the week's Top 25 most popular shows in black households was 41 million according to Nielsen. That represents a big increase of 21.6 percent increase over the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | AA Rating | No. of Viewers 2+ *
 

1

NBC SUN. NIGHT FOOTBALL

NBC

13.7

2,541

2

60 MINUTES

CBS

10.9

1,894

3

NCIS: LOS ANGELES

CBS

10.2

1,882

4

CLEVELAND

FOX

10.1

2,296

5

FAMILY GUY

FOX

10.1

2,286

6

SUNDAY NIGHT NFL PRE-KICK

NBC

10.1

1,809

7

CSI: NY

CBS

10.1

1,841

8

DANCING WITH THE STARS

ABC

9.9

1,714

9

CSI: MIAMI

CBS

9.9

1,838

10

THE GOOD WIFE

CBS

9.8

1,749

11

GREY'S ANATOMY-THU 9PM

ABC

9.7

1,718

12

DANCING W/ THE STARS-9/22

ABC

9.6

1,733

13

NCIS

CBS

9.1

1,734

14

CRIMINAL MINDS

CBS

8.9

1,577

15

DANCING W/STARS RESULT SP

ABC

8.2

1,527

16

CSI

CBS

8.2

1,552

17

AMERICAN DAD

FOX

8.0

1,701

18

SIMPSONS

FOX

7.8

1,686

19

FLASHFORWARD

ABC

7.6

1,413

20

THE MENTALIST

CBS

7.4

1,409

21

DESPERATE HOUSEWIVES

ABC

7.2

1,,275

22

BROTHERS ENC 9/27 7:30P

FOX

7.1

1,381

23

FOOTBALL NT AMERICA PT 3

NBC

6.9

1,257

24

HOUSE

FOX

6.7

1,231

25

BROTHERS SP-9/25 8:30P

FOX

6.5

1,241

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.
* Info on programs' African-American share is not available for this week's chart


Click here for last week's Top 25 TV chart


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