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Black TV Ratings for Week of September 21 - 27 LL Cool J,
'Good Wife' make black viewers return to CBS as favorite network
(September 29, 2009) It looks like the love affair between NBC and black
TV watchers was a momentary fling. The winning combination of football
and Jay Leno is over, with black households saying "been there, done
that" as any of five of the comedian's nightly show failing to make the
Top 25. NBC still has a No.1 black show with "Sunday Night Football"
[The NFL match-up between the Colts and Cardinals was No.4 in white
households].
It could be a troublesome sign for NBC's season if it lacks more prime
time shows capable of attracting black audiences.
CBS bounced back to supremacy with black households thanks to LL Cool
J's starring role in "NCIS: Los Angeles," which debuted at No.3.
African-Americans also latched on to "The Good Wife," the critically
acclaimed new hit drama which has no blacks in starring roles. CBS was
the week's most watched network in black households with 15.4 million
black viewers for nine shows on the Top 25. Fox followed with 11.8
million viewers for seven shows. ABC was third with 8.1 million tuning
into six programs.
The total number of viewers watching the week's Top 25 most popular
shows in black households was 41 million according to Nielsen. That
represents a big increase of 21.6 percent increase over the previous
week.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | AA Rating | No.
of Viewers 2+ *
1
NBC SUN.
NIGHT FOOTBALL
NBC
13.7
2,541
2
60 MINUTES
CBS
10.9
1,894
3
NCIS: LOS
ANGELES
CBS
10.2
1,882
4
CLEVELAND
FOX
10.1
2,296
5
FAMILY GUY
FOX
10.1
2,286
6
SUNDAY
NIGHT NFL PRE-KICK
NBC
10.1
1,809
7
CSI: NY
CBS
10.1
1,841
8
DANCING
WITH THE STARS
ABC
9.9
1,714
9
CSI: MIAMI
CBS
9.9
1,838
10
THE GOOD
WIFE
CBS
9.8
1,749
11
GREY'S
ANATOMY-THU 9PM
ABC
9.7
1,718
12
DANCING W/
THE STARS-9/22
ABC
9.6
1,733
13
NCIS
CBS
9.1
1,734
14
CRIMINAL
MINDS
CBS
8.9
1,577
15
DANCING
W/STARS RESULT SP
ABC
8.2
1,527
16
CSI
CBS
8.2
1,552
17
AMERICAN
DAD
FOX
8.0
1,701
18
SIMPSONS
FOX
7.8
1,686
19
FLASHFORWARD
ABC
7.6
1,413
20
THE
MENTALIST
CBS
7.4
1,409
21
DESPERATE
HOUSEWIVES
ABC
7.2
1,,275
22
BROTHERS
ENC 9/27 7:30P
FOX
7.1
1,381
23
FOOTBALL
NT AMERICA PT 3
NBC
6.9
1,257
24
HOUSE
FOX
6.7
1,231
25
BROTHERS
SP-9/25 8:30P
FOX
6.5
1,241
Source: Nielsen Media
Research. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen measurement samples. All times eastern.
* Info on programs' African-American share is not available for this
week's chart
